Image Optimization 101 – Optimize Blog Post Images For SEO

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Are you an affiliate marketer? Are you a blogger? Or, simply, is your job connected with Internet?

If the answer is yes, then you surely would know the importance of search engine optimization.

We know that without proper SEO, both on-page as well as off-page, you won’t be able to get your article in the front pages of Google.

However, there are some bloggers that makes sure that their article is fully optimized for search engines but the images they use in the article are nowhere near as optimized as they should be.

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Image Optimization is one of the most important factors that you need to consider because a lot of people search for popular images and if the images you use on your blog start ranking, then you can get a lot of visitors.

This article will focus completely on the image Optimization and here’s what you are going to learn in the article.


Why Do You Need to Optimize Images?

There are many reasons for optimizing the images. The images that you use in your article improve the SEO score, make your article more search engine friendly and it also plays a huge role in the page loading speed of your blog.

Benefits of Image Optimization:

  • Photo-sharing sites like Pinterest can drive huge amounts of traffic.
  • Photos show up in search engines and since the competition is much less in the images section, you can easily get your image ranked higher with proper optimization.
  • Improves your blog’s bounce rate and increases the SEO score of your article.
  • If you create custom images, then you can also get backlinks when some other blogs use your image in their articles and give you a source/credit link.

Finding the Right Images for Your Blog

We all use images in our article and before we see the best practices to optimize the images, I wanted to share with you some resources from where you can get stock images for free.

When dealing with images, you need to be very careful while searching for them. You can’t use Google Images to pick any image and add it in your article because those images might be protected by copyright and you might run into some big trouble for using such images.

google image search copyright issue

Wrong Practice of finding images for blog post

Instead, you can use the various websites that provides stock images for free. You can use such websites to find an image that suits perfectly with the content of your article.

There are websites like FreeDigitalPhotos, MorgueFile, Pixabay, etc. that provides stock photos for free and sites like ShutterStock where you can get high-quality and professional images by paying a few bucks.

You can use the free sites or the paid sites to find the right image for your article, but never use Google Images to get them.

It would be even better if you could produce custom images for your blog.

That way, no one will ever bother you and you will have all the rights to the images because you created them on your own and you retain all the rights.


Creating Your Own Images:

Most of the time, you will find a great image from the stock photo sites, but when you are unable to find the perfect image and instead, you want to create custom images, then you can use online sites like Canva.

Canva photo design tool

Canva image designing tool

Canva is the best platform, especially for non-designers, to create custom images. You can find a lot of pre-made templates and cool fonts and with the simple drag and drop feature, it’s extremely easy to create images of any size and dimension.

Another great tool to design custom images is PicMonkey. It also offers you custom designs that you can use in your image.

picmonkey photo editing tool

PicMonkey photo editing tool

Featured Download: The list of 5 FREE designs tools (for non-designers) for creating stunning blog post images instantly. (Click here to download).


How to Optimize Images for Search Engines?

1. Choose the Right File Name

Before uploading a new image to your article, you will have to check the name of the image before uploading it. I have seen many bloggers selecting file names that have nothing to do with the content of the article or names that don’t make any sense.

You have to rename the image with a name that you want the image to rank for. Because by choosing a keyword-rich name for the image, you will make it easy for search engines to rank that image higher in the SERPs.

For example, if you are writing an article on how to find long tail keywords, name your image as “find-long-tail-keywords.jpg” or something like that.

It should make sense to both your readers as well as to the search engines.

However, make sure that you add dashes between two words and don’t write everything without spaces. It shouldn’t be like this - “findlongtailkeywords.jpg”. There is nothing wrong with this format but it’s better to stay safe and choose a format that is legible.

  • Wrong format – “ABC123.jpg
  • Okay Format – “findlongtailkeywords.jpg”
  • Perfect Format – “how-to-find-long-tail-keywords.jpg”

2. Image Size and Compression

The next thing you need to take care of before uploading the image is the size of the image and the dimensions. You don’t need to upload big images to your article because it will put a huge load on your server and as a result increase the loading speed.

Page load time of your website is an extremely important factor from SEO point of view and you don’t want to increase the time by adding huge images.

Image Size:

According to me, the size of the image you upload should be minimum 200 x 200px so that it gets picked up by the social networking sites like Facebook, Twitter and Google+.

However, you can insert a much smaller image or a large image as well in your article depending on your requirements. The above dimensions are only mentioned because those are the minimum requirements for an image to be picked by social networks.

When dealing with large images, make sure you take the content area width of your blog into consideration.

Content width area

Check your content width area

Most of the blog themes come with content area width of 600-700px or maybe less or more depending on the theme, so make sure you know the content area width to create a perfect image.

The above section tells you the proper image dimensions but what would you do when you download a stock image that is too large in dimensions?

If you have downloaded a stock image and it’s too large in dimensions, then it is better to resize it and then upload it. Don’t upload the image in its original size and resize it using the height and width parameter in your post editor.

If you upload the original image and then resizing it from the post, then you are doing no good. When the page is loaded in the browser, the images will load to its original dimensions and size and then it will be resized. This will only increase the loading time of your page.

There are online tools like PicResize and PicMonkey that you can use to resize your images before uploading them to your article.

Image Compression

When you use stock images of high quality, you will be adding a lot of pressure on your server to simply load the images. The higher the quality of the image, the more will be its size.

If the image you want to upload is in triple digits in KB or it is in MB, then that’s because the quality of the image is too high.

It is possible for the dimensions of the image to be around 500 x 500px and still be large in size. At such moments, you can’t simply resize the picture; you need to compress them for lighter weight.

There are tools like TinyPNG that helps you in compressing the images to reduce the size. Even after compressing the images, it won’t affect the image quality much. The image will still look good and it won’t be distorted or pixelated.

Image Compression tool TinyPNG

Image Compression result with TinyPNG

Note: If you write articles where you have to share extremely high-quality images, like sharing wallpapers collections, then it is better to upload the high-quality images on Dropbox or other similar sites. Then you can resize those images, in both size and dimensions, upload the resized images to your article and then link them to the cloud service where the original images are hosted. This way you are providing high-quality images to your readers without compromising your page load speed.

3. ALT Text

The main purpose of the ALT text is to provide a description to the image file. If the images are not appearing for whatever reason, the ALT text will appear in its place describing the content of the image.

The other use of the ALT text is to tell the search engines that an image is present at its place. Search engines are unable to read the image and if you don’t use the ALT text on the images on your blog, you are missing out on a lot of traffic.

Search engines use ALT text to determine the best images to return for a particular search query. Most of the people try to get to the top position of a search engine but they ignore the image search engines that can bring a lot of traffic as well. So, by adding an ALT text in the images, you make sure your article is perfectly optimized which helps you in getting an SEO edge over your competitors.

How to Choose ALT texts?

You now know the benefits and the importance of the ALT texts, but what should you enter as the ALT text in the images?

ALT texts are the best place to enter your keywords and increase your chances of showing up higher in image searches.

However, you need to make sure that your image is suitable for your ALT text. You should never add an image of a cat in your article and label it as “best SEO tools for free”. This just doesn’t make any sense.

So, use a proper image that shows the topic of your article and add keywords in the ALT texts to make it visible to search engines and increase the chances to get ranked.

How to Add ALT texts in the Images?

To add the ALT text in your image code, simply add alt=”this is your alt text”. Here’s an example on how to do that.

<img src="find-long-tail-keywords.jpg" alt="how to find long tail keywords"/>

A simple method to add ALT text would be to use the Media Uploader in your WordPress post editor. When you upload the image in your article, you will be able to add ALT text directly to your image. Check the image below to know how to do that.

image alt text example

Image Alt Text example

So make sure to add an ALT text that describes the image as well as the content of the article. That way the readers can also make out the contents of the image and the search engines will be able to rank it for the related queries.


Some Points to Remember:

1. Height & Width of Images:

The height and width parameters are one of the most overlooked factors in image Optimization. Whenever you insert an image in your article, make sure that its HTML code contains the height and width parameters as well.

The reason they should be present in the code is that it plays a huge role in page loading speed. When the browsers detect the height and width tags, they will continue loading the text on the page while keeping the space defined by the height and width parameters and filling it with the image.

The text and the image will be loaded simultaneously, thus maintaining a good page loading speed. If you don’t mention the tags, then the browsers will load the text till the image, then the image will be loaded completely and then the remaining text will be loaded. This will put a lot of strain on the servers and increase the loading speed of the page.

In WordPress, these parameters are automatically added when you insert the image but if you manually add the HTML tags or if you just want to make sure that the tags are present, then you can go to the Text editor section, find the image code, which will look something like in the image below, and specify the height and width parameters as shown.

mention image height and width

Mention image height and width

2. Remove Hyperlink from the Image

When you upload the images in your article, WordPress will automatically add a link in the source code to the image location (i.e. /wp-content/uploads folder).

hyperlink on image

Hyperlink on image

Unless, you want to share the link to the full-size image, I can’t think of any reason why you should keep the hyperlinks on the image.

Not only does the hyperlink passes link juice to non-important image page, but it also distracts users. When the visitors are reading the article and they accidentally click on the image, they will be redirected to the image location and hence, they might lose the interest in the article.

So, it’s better to just removing the links from the image’s source code. Here’s how you can remove the hyperlink from the image.

When you upload the image, on the right side, under the “Attachment Display Settings”, you will see an option that says Link To. Click on the drop-down menu and select None to remove the hyperlink.

remove image hyperlink

Select 'None' to remove the link


Best Practices for an Optimized Image

1. Image Format - JPEG, PNG or GIF?

There are different types of image formats available like JPEG (JPG), PNG and GIF. Mostly, we all use JPEG file format but sometimes we tend to use PNG and GIF as well.

  • JPEG format – JPEG format is best used for digital photography and is the most widely used format.
  • PNG format – PNG is a lossless format and offers amazing compression. Even if you edit the image multiple times or resize it and compress it, it won’t lose any data or degrade in quality.
  • GIF format – GIF format is popular mostly because it supports small size images.

Of all the image formats, the best image format that you can use is JPEG. The reason behind this is very simple. JPEG formats are comparatively smaller in size which means the images will load faster and since you don’t need to edit the images a lot, JPEG format is the best to use in your posts.

2. Use Captions in the Image

Captions are the text description that appears right below the images in your article. You can use the caption area to describe the image or give credit links.

image caption

Image Caption Example

There is no direct relation between image captions and the search engine rankings. But there are reasons why adding image caption is a really important factor.

The captions are available to you so that you can tell your readers what you are trying to imply by using the image. Sometimes, the readers might get the wrong idea and jump to the wrong conclusions and it’s up to you to provide them with all the information and details before they jump to any conclusions.

Enter image caption

Enter image caption while uploading image

By using intelligent and creative captions with creative images, you will spark the readers’ interest, and they might end up spending more time on your site reading the complete article. This will reduce the bounce rate, which in turn will improve your SEO score and increase the chances of the image getting a higher position in the search engine results.

3. Use Image Sitemaps

We all know the importance of sitemaps and the first thing we do when we create a new blog is to build a sitemap and add it to webmasters tools account of various search engines.

When you add a sitemap, you tell the search engines that there are some new pages that need to be crawled and indexed and in this way, you make sure that the search engine spiders are able to crawl each and every page of your site and index it in the search engines.

You create sitemaps for your articles, then why can’t you create image sitemaps as well and increase the chances of the images getting indexed?

Creating image sitemaps is extremely easy as you can use Udinra All Image Sitemap plugin to create one for the images on your blog and submit it in your Webmasters Tools account. Once you have submitted the sitemap, all the images will be crawled and indexed in the search engines.


When are Image Sitemaps Important?

If you run a blog on topics that have nothing to do with images, then you can avoid the image sitemaps. But if you run a photography blog or a tech blog that requires a lot of images, then it is a nice idea to create an image sitemap to make sure the images are indexed properly in the search engines.

WP Plugins for Better Image Optimization

There are a lot of SEO plugins in the WordPress plugins directory and the collection includes some really amazing plugins to help you better optimize the images on your blog. We are going to see some of the best Image Optimization plugins that you can use to manage the images and optimize them perfectly.

1. SEO Friendly Images

SEO Friendly Images WordPress Plugin

SEO Friendly Images WordPress Plugin

This is by far the best plugin for optimizing your images for search engines. If you have a lot of images on your site and you haven’t added the title tag or the ALT text in the images, then this plugin will automatically add the tags to your image based on the settings that you choose.

You just have to download the SEO Friendly Images Plugin and install it on your site. Then set it up by choosing the options and the plugin will add the title and ALT text wherever they are missing.

So if you have a lot of un-optimized images on your blog, it’s time to use this plugin to optimize it.

Note: I would suggest you to add ALT texts and Title tags to the images manually right after you upload them. The reason for this is SEO Friendly Images plugin might not add the perfect ALT texts to your images because it works on the options you selected in the settings area.

2. WP Smush.It or EWWW Image Optimizer

WP Smush WordPress Plugin

WP Smush WordPress Plugin

No matter how much you try to resize the images and optimize them before uploading, there will still be a chance to optimize them further.

That’s where plugins like WP Smush and EWWW Image Optimizer come in. Both of them does, more or less, the same things, so you can use either of them on your site.

These plugins optimize the images by reducing their size without compromising the quality of the image. There are no complicated settings, just run the optimizer and all the images will be optimized.

Here’s an article published on WPBeginner that shows you how you can use WP Smush plugin to optimize the image and also other alternative plugins like EWWW Image Optimizer in action.


Image SEO and Pinterest:

Pinterest is the most popular social network to share images from around the web. If you use a lot of images, then not sharing them on Pinterest is a really bad idea.

Since Pinterest is an authority website, the images shared on the network are more likely to get indexed and ranked in search engine results.

So, whenever you share an image on Pinterest, make sure to optimize it correctly by adding proper description and links with each image so that you can get all the SEO benefits and the traffic to your site.

When Can You Share Images on Pinterest?

Pinterest is not a network for everyone. If you share a lot of images on your profile, it doesn’t mean you are going to get the same benefits some other user is getting.

Most of the Pinterest users are women and the top performing categories are home, arts/crafts, style/fashion, food, travel etc. So, if your website deals with tutorials or apps-related articles, then you are not going to get any significant benefits from the network.

However, there is nothing wrong in creating a board and sharing whatever you want to share. Maybe, in the future, the taste of the Pinterest users will change and some other topics will become popular. So keep sharing the images from your articles on Pinterest and add a link back to your post in the description.


Wrapping Up:

You spend hours in writing the perfect post, so don’t allow all that effort go to waste by not using the optimized images for better search engine rankings. By following the steps and best practices mentioned in this article, I am pretty sure that you will start seeing positive results soon.

If you liked the article on Image Optimization, then share the article with others as well. If you have any queries or suggestions that you would like to share with us, use the comment form below.

Also, I would like to know what plugins do you use to optimize images on your blog? And, what are the strategies that you implement to rank your images higher in search engines?

Click Here to Leave a Comment Below 179 comments
Vijaygopal Balasa

Finally, I learned why Google hates my images on my site. I’ll sure correct all the mistakes I have done on my site. Thanks for publishing this detailed Image Optimization SEO guide.

Reply
Bloggerhow

Hi @ankit bro, really awesome tips , i love image converter tool TinyPNG . thanks for sharing

Reply
Tonmoy Parves

Hello Ankit,

Thanks for this great Article. I’s checking my Facebook Home page and i got your this article one of my friend (Heena Singh) shared your this article. The title make me crazy to read about it. As well I’m a newbie blogger and I always search for SEO, Content Marketing so, i think that this one would be helpful for me. and Really after reading the whole content with taken 5 min I got the valuable Tools/Sites you shared here.

I’ll follow your tips for image optimization for SEO. Thank you 🙂

Reply
Nikhil

Hi, Ankit Bro. You cleared almost all my doubts. I learnt the complete process of Image Optimization for SEO. However, I have some questions in my mind. I am writing them below:

• How can we protect images from theft?
• Do you use image search to find any useful article?
• Does Canva a free tool??
• why to add “-” in alt content ??? cannot we add only space?
• If we have so many related images, I mean screen shots then,
how would we do naming?

I expect the answers from your side…Except of these questions, the complete work is excellent.

Thanks for sharing.

DO not stop——Keep trying……

Reply
    Ankit Singla

    Hi Nikhil,

    Glad you asked these questions. Here are my replies:

    1. I don’t know the right way to protect the images but the things you can do is either block right click on your blog or apply watermark on your images. So, no one will use images which have your watermark on it. Do let me know what you are going to do.

    2. What do you actually mean bro? Please ask again.

    3. Yes, you can use Canva for Free.

    4. Don’t use hypen in alt text. It is for image file name. This-is-an-example.jpg.

    5. There is no particular pattern for that. I use to name images based on their nearby texts. (headings, sub-headings, topic etc.). I use my main keyword in featured image only.

    These are the replies based on my understanding. Do let me know what you think about it and feel free to ask anymore question if you have.

    Thanks for reading the article. 🙂

    – Ankit

    Reply
Aditya Nath Jha

Bro, really liked the article. Detailed and informative. You can also include one more service in it for image compression which works really great and gives great amount of savings on JPEG compression, it is tools.dynamicdrive.com/imageoptimizer
Thanks a lot for this! 🙂

Reply
Rishi

Its really very useful tool for me. 🙂
Good article, as usual

Thanks bro…

Reply
ajay soni

I am the daily visiter of your site sir ,your article is rocking ,i have a question for you Ankit sir ,the images of my blog not more then 100kb please suggest me it is right for seo or not .

Reply
Jitendra Vaswani

Hi Ankit, This article clearly explains why Image Optimization SEO is very important most of the so called SEO experts dont follow this and call themselves as SEO expert. Few basics of images SEO can help use to rank images in very short time. I follow this and I have ranked many images for competitive keywords.

Reply
Narendra Kumar

Hi Ankit,
Thanks for sharing one stop solution for all SEO related stuff for images. Personally I do like your idea about removing hyperlink from images. It unnecessarily distracts users.

Captions are good when we want to describe something about an image. And no doubt image optimization is important for faster loading speed of a site. Google loves faster loading sites. Thus another plus point in SEO and rankings.

Reply
    Ankit Singla

    Hi Narendra,

    I personally feel that one should use hyperlinks only when he need to link to bigger images. Otherwise, there is no sense of such hyperlinks.

    Surely, Captions are good for describing the images better and it also improves ‘visit time’ of your site as readers like to read the captions (in most of the cases). I started using captions and noticing the pretty good response.

    Thanks for your comment, Narendra.

    Reply
Astha Mbf

Hello Ankit,

Just wanted to ask one thing, umm How does it matter if we add dashes between the words of our filename? I mean, if we don’t add the dashes does it really make them non searchable?
Well I just want to ask why is a “file-name-of-an-image” better than “file name of an image”

Thanks so much!

Reply
    Ankit Singla

    Hi Astha,

    If you are a WordPress user, image name with dashes (name-of-the-image) and without dashes (name of the image) both are the same.

    The reason is, WordPress automatically adds dashes to your image file names.

    But if you are using any other blogging platform, especially “Blogspot”, then you will get in trouble.

    The spaces between the terms will be replaced by %20 that means “name of the image” will be replaced by “name%20of%20the%20image”. Now you are smart enough to understand how it will ruin your image SEO. It will entirely change your target keyword.

    Do let me know what you think about it?

    Reply
      Abhijit

      this reply cleared my doubt. I am using Blogger platform. And bro i have another question to ask. Blogger Vs WordPress which is best to operate?

      And thank you very much for the great content.

      Reply
Sunday

Hi Ankit,
This is surely a most interesting piece of post. There is no doubting the fact that Google loves images that are well optimized and these can boost the rewards coming into a blog.

The ideas shared in this post are rightly on track. There is no too much way about it!

Reply
ravi sharma

hello sir i am ravi and i am student of mca and i am junior of nokhil sir also………. i learn seo but i confuse how will do after learning and plz tell me steps of proper seo of one site to achive good ranking..

Reply
    Ankit Singla

    Hi Ravi,

    Start learning the basics and keep improving your skills. I highly recommend you to start learning “On-Page SEO” and study the users’ behaviour on your site. It will help you to optimize your site for better rankings.

    Reply
Anant

Hello Ankit,

You have explained each point very deeply. As you said in blog post that remove hyper links from image because your readers will be diverted but I think if you use this (target=”_blank”) then your readers will not be diverted to image. Do you think (target=”_blank”) is wrong practice? One more thing i would like to say that if you put image URL as it is then it will be ranked on Google organic and you will get readers from image as well.

Let me know your thoughts

Thanks

Reply
    Ankit Singla

    Hi Anant,

    Thanks for sharing your valuable views here.

    Let me share my thoughts with you.

    Adding hyperlinks on the images is highly valuable when you have to link to a larger image. If you are showing small images in your blog posts, then there is no sense of adding hyperlinks. No one would like to click the images to see the same size image again in the new tab or new window.

    And, it’s not good for your blog SEO as well. Do you still see any benefit of adding hyperlinks?

    Google is smart enough to find your images from your blog posts. They will get indexed for sure, no matter if you add the image URL or not.

    Google don’t rank the images based on their URL. Image file name, caption, alt text and the content near the images are very important factors to get your images ranked in top positions. Based on my personal experience, I can suggest you to do the same.

    I would like to know your thoughts on it. Your thoughts/feedback is always welcome.

    Ankit

    Reply
KRUNAL

Hello,
Ankit sir, I have read your article.It is useful for me but i want to say you that I have used both types of images (made by me and direct taken from google search). When I took image from google search it got rank in only 2 days without doing seo and mine was not showing after 2 months. Can you please guide me what to do to get rank for my image?

thank you

Reply
    Ankit Singla

    Hi Krunal,

    As per my understanding, if you use images downloaded from Google, they might get ranked faster because Google already have the record of those images. If you don’t rename the images, don’t resize them, Google will count them as duplicate images.

    But if you create your own images, they are new to Google and maybe that’s why they take time to get ranked.

    I create my own images and most of them rank very well. I shared all the steps I take to optimize my image. You can follow these techniques and hopefully you will also get the noticeable results.

    Do let me know if you need any other help.

    Thank you,
    Ankit

    Reply
EJIGA GODWIN JNR

HEY Ankit Kumar Singla
What you said is very true,I just discovered that if i rename some images say i rename an image to BEST PING SITE and upload it to my blog.It crawls on Search engine fastly .
This is one of the criteria i got to learn from you .
Thank you for the great tips.

Reply
Nirmala

Another awesome piece of content Ankit bro, Indeed for bloggers, Good!

I agree with every point on Image SEO and yes, we should consider it as equal to the content we craft as the blog post.

Choosing the exact name for the image, compressing it to reduced size to avoid loading problems and adding alt tag are the essential stuff has to be done for our every blog post images.

Yes, we should not take the images from Google Images as we would face copyright issues.

I feel good that am following most of your tips to take most out of my images from social media and search engines.

Thanks for showing some remarkable resources to design and compress the images.

My sincere thanks to you as you’ve helped me a lot in designing the stunning images for my blog MymagicFundas.

Keep your good work bro, thanks for writing and sharing this useful post.

Have a great day ahead!

Reply
    Ankit Singla

    Hello Nirmala Mam,

    Thanks for your awesome feedback.

    I am glad to know that you are already doing pretty well with your blog images. You are sharing them of Pinterest too and that is a big step in getting social exposure to your images.

    You should start using these tools. Hopefully, they will be of higher use for you.

    It’s my pleasure I could help you. Feel free to ask me for any help in future.

    Thanks again for your comment and sharing my post with your social followers. It’s highly appreciated.

    – Ankit

    Reply
MIanMajid

Great job….Is there any article about On and Off-page Optimization??

Reply
Rohit Singh

Nice and very detailed post and many beginner bloggers don’t know how to optimize their images for search engine optimization but all your tips is great and will be very beneficial for any newbie blogger who want to learn the art of SEO! Keep up the good work ankit

Reply
metz

Enticing kind of article. If one blogger feel that Google hates his/her blog, then this is a must read.

Images SEO is very important. This is also needed most especially if you run an online store.

Images have a big effect in attracting visitors. It is one of the reasons why your website load fast or slow too.

Optimize your Alt Tags intelligently. One of the simple rules when it comes to alt tags is… do not use alt tags for decorative images. Search engines may penalize you for over-optimization.

All in all, the ideas, and step by step guide shared here will create a huge impact if followed.

Your blog needs attention if images use weren’t optimized.

Reply
    Ankit Singla

    Hi Metz,

    Thanks for sharing your tip here. I also use the same strategy.

    I don’t put my targeted keyword in alt tag for all the images. But leaving alt tag empty for other images is not a good idea, I believe.

    We can put any descriptive alt tag there. It is far better than leaving it empty.

    What’s your thought on it?

    Reply
Jyoti

अंकितजी, बहुत ही उपयोगी टूल्स है सब …शेयर करने के लिए धन्यवाद.

Reply
Sanjeev

Good Points Ankit, I use some of them at present. But i will try to use all of them. Thanks.

Reply
Saifi Rizvi

Hello Ankit

I am very glad to have this post in my reference. Very good indeed explanation of using images in a blog post . This will definitely clear many confusion among the newbie bloggers.

Reply
Aarti Agarwal

Hello Ankit

Such a Very Helpful Article Amazing Informative image SEO Guideline Superb Work Thanks a lot For Sharing me Awesome Post Keep it up

Have nice day ahead

Reply
inder preet

Realy a very useful post bro

Reply
Mainak Halder

Hi Ankit,

Lovely post here. You have made a good attempt to clarify every issue related to blog post images. And yes, I agree that blog posts image optimizations is very much needed to rank a post.

One thing I would like to add is that if instead of one image per post, if we can add several images related to the content it will turn out to be better for optimization.

Thanks for the resources you provided like tiny png though I personally use photoshop to create the blog images.

Thanks.
Mainak

Reply
    Ankit Singla

    Hello Mainak,

    I agree with you. Adding several images is useful but we must keep their size in mind. Adding lots of images with bigger size will increase the page loading time which will do no good with our blog post SEO.

    I also like to use photoshop as it provides the freedom to design the images as per our wish. I shared the resources for non-designers, so that they can design their blog post images easily.

    Glad you liked the article and thanks for your comment.

    – Ankit

    Reply
Muhammad Adeel

Hi Ankit,
I Have a question about adsense.Minimum how many visitors on our blogger when we apply for adsense.Reply as soon as possible.

Reply
    Ankit Singla

    Hi Muhammad,

    You can apply anytime you want, but the good strategy is; apply only when you are getting enough traffic to make some profit from your ads. There is no sense of using Adsense when you are getting only 10 visits a day. Hope you got the answer.

    Reply
Rohan Chaubey

Hi Ankit,

Glad you shared some basic as well as advanced tips for the Image SEO. Many of us tend to overlook these mistakes thinking it won’t cost anything. But I believe it does affects the rankings.

I use Canva quite often, never tried PicMonkey. Will give it a try someday.

I used TingPNG previously, but now I use Optimizilla. I find both the tools working well for compression.

Here is a question for you — As ALT tags/Texts, you insert keywords or describe the image?

To answer your question, I don’t use any plugins, except the optimizilla tool to compress the images. 🙂

All in all, great and resourceful post. Thanks.

Rohan.

Reply
    Ankit Singla

    Hello Rohan,

    Thanks for mentioning Optimizilla here. I’ll definitely give it a try.

    I use to insert my keyword in only the main image of the article. Most of the times, I describe the images only.

    I believe that using keywords in alt text for all the images will over-optimize the article. What do you think?

    I’m glad you liked the article and thanks for your comment.

    Ankit.

    Reply
Atish Ranjan

Very informative post, Ankit!

Image search sends a lot of traffic to my blog. Though I don’t optimize every image on my blog but I do optimize most of them.

Reply
    Ankit Singla

    Hello Atish bro,

    I optimize almost all the images on my blog just to maintain the page loading speed and On-page SEO score.

    Glad you are getting good traffic from Google image search. 🙂

    Thanks for your comment.

    Ankit.

    Reply
Vishal Fulwani

Hello Ankit,

Very informative article. SEO optimized images help to get image search traffic and image optimization is very helpful to give hint about your topic to google. Thanks for in-depth post about image SEO 🙂

Reply
    Ankit Singla

    Hello Vishal,

    Very true. Image alt text is a nice place to insert the target keyword. Image optimization helps in optimizing the whole article.

    Thanks for your comment.

    Reply
Naveen

Hi Ankit Bro,
Thanks for sharing this awesome guide.
Image optimization is really important to make a post attractive. One can easily rank a image website by just optimizing Images on their website because these rank fast if these are your own.
As you explain why google hates your blog images, it is important to have your own copyright images.
Thanks for sharing these tools specially Canva. These really help us to make own images. I use it very first time from your blog.
I would like to share some free images sources where any can get free images.
http://www.stockvault.net/
http://www.pexels.com
https://stocksnap.io/
http://www.raumrot.com/
http://picjumbo.com/
http://pixabay.com

Any can use images from here and edit accordingly to make their own images.

Thanks again.. 🙂
Keep it up.

Naveen

Reply
    Ankit Singla

    Hi Naveen,

    Thanks for your value-adding comment.

    Yeah, for images related websites, image optimization is the most important part of their SEO strategies. They can drive massive traffic to their site with just these simple methods.

    Custom designed images work like charm. They are not only good for search rankings but also good for attractive readers from social media. If you can design catchy images, no doubt, your post will get good social exposure.

    Thanks for mentioning these sites to get royalty free images. It will help other readers as well.

    Thanks for your comment and social sharing too. I highly appreciate it.

    – Ankit

    Reply
Soumyakanti Ray

Thanks Ankit bro for the article. Sometimes I was uploading full images and then resize it according to my blog width. But now I got it that I was doing wrong. Sometimes it’s not possible to use Photoshop to resize all images. But you have given a great solution of online resizing. Though I do lot of editing using these sites like Picmonkey but from now I will resize too daily. Thanks bro for this well written article.

Regards,
Soumyakanti Ray

Reply
    Ankit Singla

    Hello Soumyakanti,

    Image resizing is very important. You should use images similar or lesser than your blog’s width area. It will improve your page loading speed.

    I’m glad you liked the article.

    Thanks,
    Ankit

    Reply
Amit Kumar

Awesome and completely worthy article.

Each and every point related to Optimizing Images is absolutely correct and we must follow it while adding images on our blog. I am going to concentrate my mind more on Image Compression.

thanks Bro Ankit !!

Reply
Nisha Pandey

Hi Ankit,

What an awesome post indeed! I am very weak at creating my own images. But few days back, I heard that google hates using copyright images or bad images. Thats why I started creating my own images and I am really improving.

But, your deep guide on creating own images will help me lot and can improve me more on that.

Thank you so much for sharing your trick here. I really needed this info.

Choosing a right alt tag or title for the image is most important for onpage optimization. And as per google’s mobile friendly update, we should focus more on compressing the images and adding a right size as per our content.

Thanks again for the awesome trick. This is very helpful.

Keep sharing! Have a great weekend!

Reply
    Ankit Singla

    Hello Nisha,

    As per my understanding, custom designed images not only protect our blog from any copyright issues, but they are good to improve conversions as well. A well-designed image can attract the wider audience from social networks and it improves the click through rate as well. What do you think about it?

    Thanks for talking about mobile friendliness. It’s very important to compress the images so that they can load very easily in mobile devices (with low-speed internet connection too).

    I use photoshop to create my images, which tool do you use?

    Thanks for your comment.

    – Ankit

    Reply
vishal fulwani

Hello Ankit

Yeah ankit you are right, if we put right keywords in alt tag & title tags and its help us a lot to boost our ranking.

Thanks

Reply
Abhishek Tavasalkar

Hello Ankit Bro,

I really have no words to talk about this article; it’s really so much awesome!

YOu’ve explained everything in so much detail, there’s just no need to add anything more!

These days; the visual data on our website is very important… One can write great content with over 4000 words but without images; readers won’t be interested to read it at all.

Even the images that we have should be have good quality if not better…

Free stock images site are really a boon for bloggers, who can’t afford to buy premium stock images. Free stock images offer great quality pictures that make our site look better!

For my new blog; I choose images from stocksnap.io

Even stuff like Creative Commons images, allows us to use others work for free just by giving credit!

I’m glad you mentioned TinyURL, will be using it from now!

Last but not the least, the content on your site is always top notch… Keep it up bro!

Reply
    Ankit Singla

    Hello Abhishek Bro,

    You are right, visual content is so much important for readers and for search engines as well. As per my understanding, Google loves the articles which have visual content in it.

    A good quality image improves readability of our site which reduces the bounce rate. What do you think about reducing the bounce rate using good quality images?

    Thanks for sharing stocksnap.io. It will definitely help me and others to get the royalty-free images for their blog posts.

    There are several tools we can use to compress the images. I found TinyPNG the best. Do you know any other tool for image compression?

    One good thing about my theme is that it has inbuilt image compression feature which automatically compress the images during the uploading process. I don’t have need to compress them separately. Isn’t cool? 🙂

    I’m glad you liked the content. Thanks for your awesome feedback.

    Regards,
    Ankit

    Reply
Siraj Wahid

Hey Ankit,

It’s been a long time i have visited any blog in the blogosphere and read a post with such great interest.

Your article caught my attention because you’ve targeted the most common mistake which the newbie bloggers do, they only focus on their content ranking and not on their images ranking.

Same was the case with me when i used to do full time blogging, my only intention was to rank my content, images were nowhere on my mind and i was too dumb to think a little about Google image search.

One day i came across Jetpack (Site Stats) and i was amazed to see that an image was bringing a whole of a traffic to my blog and the most amazing thing is that i wasn’t aware of image SEO at that time, it was automatically ranked but my curiosity to find how it got ranked increased to a profound extent and i tried to figure out the exact reasons behind the image which was automatically ranked.

The main reasons were that i installed EWWW Image Optimizer few days back as mentioned in your article but i don’t think it was a valid reason as the image which i used in that article was customized and it was made by me, alt tags and captions were my routine things as they matter a lot in content seo too so i always used alt tags in my articles.

Beside all these things my post outclassed all other posts on my blog, on my social media profiles and search engine pages, traffic on that article always remained in greater numbers and what i noticed is that a number of blogs were using that image in their articles and were linking back to me by giving credits to my blog.

It felt good to share my experience after a long time, thanks for providing the opportunity Ankit.

Cheers!

-Siraj

Reply
Vishwas

Hi Ankit Singla, i read your whole article, yes u r right When we use fresh images or self made images and remember some check points as you told like alt tag, image size, compression etc.. then image will surely rank in google images and also drive traffic from other social sites like pinterest, flickr, devianart etc…

Reply
Vishwas

but i have a doubt, suppose i m running a news site then can i use twitter images ? bcz news sites have to cover news asap or i have to take subscription of paid stock images sites (shutterstock, gettyimages)?

Reply
FreddyGandarilla

Hi Ankit!

Very interesting post here. I don’t think many bloggers really pay attention to their images.

I didn’t care to optimize my blog images at the beginning. But, later on I started to learn about the advantages of doing it.

Now, I optimize every image I use on my blog posts.

Ever since I started doing it, I started to get some free organic traffic from Google Images. So, I know these tips are powerful!

One of the things I always do, is put my long tail keyword as the name of the image file. It tends to rank better and faster in the Google Images section.

I think most bloggers underestimate the Google Images section. There is a lot of organic traffic there! 😉

Thanks for sharing these helpful tips on image optimization for the search engines!

Keep up the great work with your blog here!

It looks very good! 😀

Have a great week!

Reply
Rahul

Hi Ankit,

Thanks for this wonderful post. I’m getting lot of traffic from images for my keywords. As you have mentioned here, it’s very easy to rank for images. I’m happy that i found about canva website here. I tried editing it in and it is awesome. Thanks for the share.

Reply
Yogesh

Hey Ankit,

That was a very amazing post. You explained everything very well.
Using Images in a right way is a thing which can get you a lot of traffic and can be very beneficial. People who add their Blog Names on the images do a good work because when someone searches for images and finds out an image with the Site’s name, he will surely search for it and the site owner will get some extra views. Also creating high quality images with some tools for you posts is a good idea. This increases the trust value of the site.

Using Alt text, Caption, changing the name of the image to the keyword is a good idea for Image SEO and I use it everytime I upload any image on my blog.

Anyway, that was a really nice and helpful post for all the newbies and beginners out there.

Keep up the good work.
Regards!

Reply
Vikal Singh

This is very helpfull article for me. I have learn many tips for blogging and uses images. Thanks a lot for this….

Reply
saqib ahmad

Thank You for pointing out the website for making images. I am graphic designer so, I mostly try making a perfect image using adobe illustrator. I am getting google image search traffic that is because I always try add the images with recommended size. I don’t think it’s really hard to create the images in designing software since you just need few things to learn.

Keep Adding super awesome post like these!

Best Regards,

Saqib Ahmad

Reply
Shivansh Verma

Wow! Great article Ankit brother. I have one more tool that I use to compress my blog’s image. It is http://optimizilla.com

I increased my pagespeed from 50+ to 70+ using this tool. So I shared it. 🙂

Reply
    Ankit Singla

    Glad to hear that you are getting good results by using Optimizilla.

    Thanks for sharing this tool here. I’ll check it for sure 🙂

    Reply
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Hafeez Ullah Khan

Mind blowing tutorial how to optimize images for google. however, i have a question related to alt tag. in my case if i create a post then often i add only 3 images in my post.. the main and two others.

if my post title is look like this… Hippo Responsive Blogger Template then i use hippo blogger template in main image as alt tag and what should then i use for other two images ? what keywords or used same for those 2 images also..

Also let me know, does keywords stuffing used in image “alt tag” leads to penalty ?

Reply
    Ankit Singla

    Hello Hafeez,

    As per my understanding, you should use either your secondary keywords or related terms as an alt text for the rest of your blog posts images.

    I suggest you not to do keyword stuffing anywhere on your blog. It leads to the penalty. Instead, you should use LSI keywords which will improve your search engine rankings.

    Reply
sneha

Hey ANkit, You cleared almost all my doubts. I learnt the complete process of Image Optimization.There is no doubting the fact that Google loves images that are well optimized and these can boost the rewards coming into a blog.Thanks for showing some remarkable resources to design and compress the images.

Reply
charan

hi ankit ! after a long time visited your site and as usual you impressed with this post again , images are playing a vital role in blogs , infact without image blog looks incomplete and visitors love to see new and different images was trouble before using the google images when i check the others blog found the same image myself felt unsatisfied then iam using my own images using canva infographic tool.My site was slow with lots of images , after i compressed the images now my site is fast and google and visitors loves to visit the faster sites and choosing the image dimensions also important.

without second thought just implement the above points in your blog, certainly will see some magic in google search results. thanks for sharing a nice and useful post.

Note :- A single image can speaks thousand words , make sure a unique image with watermarking of the image with your blog.

Reply
Anki Gaur

@ Ankit Singla

You have made a good attempt to clarify every issue related to blog post images. And yes, I agree that blog posts image optimizations is very much needed to rank a post.

Regards
Anki

Reply
Sachin Patil

It is very useful and informative article. A very good and informative post indeed. Images are important for building a natural and effective back-link profile. The three important points covered in the article are 1. image names 2. alt text 3. your sitemap. These are necessary things you must do while optimizing images. This is very simple but effective way of optimization. Optimized images ranks in search results and helps in generating back-links.
Google ranks those images which are properly optimized.

Reply
Vanessatan

Hi, Ankit
after reading your post, I would like to ask you some questions, could you answer them for me please?
– Is it necessary to use image fits with the width of the content?
– Should I let the alt and title of the image the same with each other?
Look forwards hearing the answers from you soon! Thanks for your great post!

Reply
Perambur Kumar

Hi Ankit
After a long time I am visiting your site.
Awesome post. In-fact you’ve covered entire thing about Image optimization.
In-fact you believe it or not. I am earning 6 figure income month after month from my realestate blogs due to perfect image optimization via Google Images.
Image optimization is very important for continuous success. Even your blog is not updates for a while but images do a word of Good for those situations.

Reply
Swapnil Jagtap

Hey ankit, thanks for important points. I will keep in mind about this points for next post. This post help me which images i choose for blog. Keep posting.

Reply
Tunde Sanusi

Even though am on the blogger platform and this post is written for wordpress users, i still found it highly informative.
When using image from Pixabay, should i include the source?

Reply
Sreekant

Hi Ankit,

Your Post Indeed helped me out a lot. Now I really really understand why I need to put the ALT text and make our own images for our website. Keep posting and you surely do have a follower here 🙂

Regards
Sreekant Shenoy

Reply
Vishwajeet Kumar

Hi, Ankit awesome article. I am using Ewww image optimizer for my blog images and it works great for me. I never use any images from Google search as I know the consequences of using them. I better create my own or if its necessary to add other images than I make sure that I attribute them properly. Anyway thanks again for this informative post.

Reply
Sanjeev Yadav

Hi, Ankit BRO

This is really a very good article, Image search sends a lot of traffic to my blog

Thanks again for the article.

Reply
Nisha

@Ankit, after reading your nice article, i have finished my doubts about image seo.
i m going to follow your steps. hope getting better organic traffic.

Reply
hafiz

Thank you very much. Every time i visit your blog I learn something new always.

Reply
Mark

Yes Image optimization can generate huge organic traffic to your website and also you can easily rank higher in google images.

Reply
jessica

Hello Ankit , I have doubt regarding load time .If there are number of themes installed in my wordpress will it reduce the load time ?

Reply
Piyush Golani

Hello ankit,

Thanks for sharing such an detailed post on why google hates our blog images. I’m glad that I found this article.

Really found this helpful and informative.

Thanks.

Reply
deepa

@Ankit
Google loves images but image should have info detailed and Alt Image name should be there.

Reply
Nafis Rici

i want to know about organic SEO. Could you wright A Articles About organic SEO Please.thanks

Reply
Sanjeev

Great points ankit, Thanks for sharing. I was thinking only ALT tag is points, Now good to know that other tags like Title, Caption also make sense. Thanks for sharing.

Reply
Rohit

Simply amazing bro.. Images play important role in SEO. Moreover, images can bring a lot of traffic to our blog too. The thing which we should kept in mind is that it should be unique and compressed.

Reply
Harry Goyal

Hi Ankit,

I am using Blogger so i can’t add plugins. But i am following the strategies like alt text, file name and some time I also add captain to images. Will google love my images then?

Reply
Joshi

Hi ankit, Great Article I would Like to ask One Question. My site has Lots of Images and I am also Using Udinra Plugin to submit Image sitemap in WMT But only 5% Images are Indexed in WMT. What should be the Reason Behind This? I follow all The rules of Image Optimization and all Images are Original not Copied from anywhere ?

Reply
Mohit Gangrade

Hey Ankit,

Really Insightful Post.

Keep up the good work.

By the way, I use compresspng.com. It’s 100% free and I find it to work better than all its alternatives. 🙂

Give it a try. It won’t disappoint you.

Reply
    Ankit Singla

    Hello Mohit,

    Thanks for mentioning compresspng.com. Personally I use TinyPNG but as per your recommendation, I will try compresspng.com for sure.

    Thanks for your comment.
    Ankit

    Reply
RaviSinghBlog

I 100% agreed with you. A blog without a relevant image is like a gun without bullet. You have to have at least a picture for your post. I love your idea to make the images optimized and SEO friendly. ty for sharing it.

Reply
Avik Sarkar

Hi Ankit, thanks for all the tips there. I personally have seen a lot of valuable blog posts being mired by unnecessarily hyper-linked images (that of course, as you say, redirect substantial link juice to unimportant image pages).

I don’t want to sound irrelevant here.. but is there a chance of you coming up with a similar blog post for content videos as well? Would surely like to follow that as well.

Thanks in advance!

Reply
Jet

Hi Ankit, well written post, as always – Thanks! Hmm, those above mentioned things might be considered by other readers as “basic” stuff, but to cite other blogs, they really fail when it comes to optimisation of images, so this is a good read for all of the bloggers.

Reply
Aashish

Size, Alt attribute and Caption are 3 most important things while uploading images. I didn’t know about image sitemaps. I use a plugin to compress my images and even change it to PNG format. I do upload image on pinterest and flickr as well. Flickr commenting also seems to bring me good traffic.

Reply
Erik

Hi Ankit,
excellent tips!
I purchased a set of flat design images and with PicMonkey.com, I customize them for my blog posts.

You have an awesome blog design here, by the way, congratulations! 🙂

Reply
Padma

Hi

Images always play an important role in attracting visitors as well as getting traffic. If your images are not acceptable by the Google search engine which is a popular one, then sure your site will not get traffic. You have provided a great solution in order to fix this problem. Thanks once again for this powerful post.

Reply
Ejike

No wonder I’ve been having issues with image index in my website 🙁

Reply
vikash Sharma

Hi Ankit,

Thank you for sharing such a useful and informative article.
I never thought that we should really make our images google friendly. I am very new to blogging and luckily I found this article at the right time. now i can save myself from making this mistake.
I am surely going to follow all your tips.
Thank you very much for your time to share such an awesome article with us.

Reply
kalpesh

Hi Ankit,
I heard that in image alt tag is considered as keyword while we publish an image, Is it true??

Reply
Sunil Kumar

When ever I need images for my article I simply searched in Google only. I don’t have idea about stock images. Thanks for sharing your article. Next time I will tried those stock images for my blog posts.

Reply
charan

A single image can speaks thousand words. undoubtedly it’s one of the best post on image optimization. Any blog post without an image it’s fills incomplete, but the problem is having a lots of images in the blog/site it causes the page load problem. but there are plenty of online tools we can resize the image , modify and reduce the image size. at this moment i am using free canav tool for my every blog post and also using jpeg optimization tool to reduce the file size. will find out some of the tools you have mentioned thanks for sharing a helpful post Ankit!

Reply
Sue Anne Dunlevie

Awesome tutorial post, Ankit! Loved it.

I create my own images on Canva.com and enjoy doing so.

Thanks for the great info.
Sue

Reply
    Ankit Singla

    Hi Sue,

    Glad to have you on my blog. 🙂

    I design all my images in Photoshop. Although, I have used Canva too, but I feel easy using Photoshop.

    Thanks for your comment.
    Ankit

    Reply
Anubhav

Hello,

I Found article very interesting. First time i got an article which explain images are too important for an article.
why we cannot use google images after changing their alt name.

Regards

Reply
Nav Kumar

Oh! Good.
I thought that Images are not so important for SEO factor. So should i update my all posts with Images or Not?

Reply
Robin

Hello, Ankit.
Good post about Image optimization.I’m also using photoshop and Canva to design my images. Both of these tools are very good.

Reply
Janmejai

My personal favorite is canva to create images and tinypng to compress images.

Reply
SHAIK SARKAR ALI

nice post i will try this tips for my blog

Reply
Nenad

Hi Ankit,

Great synoptic approach to the topic. I don’t agree with everything said, but that’s the point right? Ask questions, clash opinions and experiences and come up with conclusions.

I use keyword both in names and alt tags of the image, of course not stuffed but I don’t shy from it. If it’s a hiking boot in the image, it’s a hiking shoe, if you are comparing boots, it makes sense to say that one boot is top rated.

I haven’t seen any penalties over the years for that kind of variation and mixing stuff up.

Anyway, my question is about experiences with using text and headlines in the image itself. I’ve seen one or two mentions somewhere that it’s a no-no and from looking at the results it would seem it’s true but I like specific experiences, not just opinions without any backing.

Thanks for the text again

Reply
samba siva

Ankit, will tech blogs get traffic from google images.

Reply
Pawan Diwakar

Hi Ankit,

You covered almost everything for optimizing image for driving traffic…

Great post..

Which plugin you’re using for creating the box..like on the starting of your every post?

Reply
Shubha das

Hello Ankit,
Thanks for write this post. i am also use canva for design feature imgae.

Reply
Shiv Kumar Gupta

Well Ankit, This is a great piece of information shared here. A complete guide for image SEO. I usually use canva for designing. Now I can say i am a little bit designer..;)

Reply
Arjun Sharma

Hi @ankit bro, really awesome tips , i love image converter tool TinyPNG . thanks for sharing

Reply
Chaithanya

Hi Ankit, I am a regular follower of bloggertipstricks.com. Your articles Very Informative presented in a Clean Structured way. In this article, you explained about removing the link from Images(i.e., to go to source file) Can you explain it how to do it in Blogger? Hoping for a reply.

Reply
Hursh

Hi Ankit, very informative share..

I have already bookmarked your blog as the way you explain the points are really impressive.

Like the concepts of using images a lot.

Great work:)

Reply
tarek

Very useful post, thanks Ankit.

Keep up the great work, I really enjoy (and act upon) your newsletters!

Thanks again for the post.

Reply
Bhavik

Thanks for sharing this awesome guide.
Image optimization is really important to make a post attractive. One can easily rank a image website by just optimizing Images on their website because these rank fast if these are your own.

Reply
Nate

Thanks for the advice! I’m going to have to go in and fix some things now haha.

Reply
John

It was great read indeed. Optimizing image can be great source of visitors to your site and blog. In our ecommerce site we have overlooked optimizing image earlier. It is time consuming to optimize image, in our e commerce website we started optimizing each image, and we are started getting traffic.

Reply
Timara Hikum

As the beginner in graphic designing; i get great benefits from that article. Its really an important thing to optimize your images that you have used during the blogging and uploading of articles. I have acted upon all the above mentioned parameters and believe you me. it works.

Reply
Kamaldeep

Yes, I agreed Images is one of the best to get traffic to your website. In these days large number of people build wallpaper sites in wordpress and these useful tips will help them.

Reply
Joy Harry

Hi Krunal,

I study your content and it’s amazing part of the content.

Images optimization SEO is extremely essential and big impact on getting traffic.

In Image SEO, The ALT tag is used by screen readers; the web browsers used by blind and creatively affected individuals, to tell them what is on the picture.

This is a complete HTML image tag:

Each image should have an ALT written text. Not just for SEO reasons, but also because blind and creatively affected individuals otherwise won’t know what the picture is for.

Have an excellent day ahead!

Thanks,
Joyharry

Reply
Reshenia

Very informative and useful post. Thanks for sharing, Ankit. Keep it up 😉

Reply
ADEEB C

Hi, Ankit thanks for sharing this useful information with beginners like me. I searched for image SEO and find your page top in google search results.

Reply
Maria Dsouza

Hi Ankit,

My image keeps appearing and disappearing on the google search page? is there anything I could do about this thanks.

Regards,
Maria

Reply
Raees Nazeer

Thanks for such a detailed article on image optimization, I will try to implement your suggestions on my new blog and hope I will benefit from it.

Reply
AArti

Excellent post.

Definitely information I can use for my blog.

Thanks for sharing this.

Reply
Samuel

Hi, Ankit. When I upload images using direct image link then what can I do?

Reply
Andrzej Marczuk

Hi Ankit,

What about inner page which promote e.g 200 different games and then focusing mainly on keyword “game”?

All games should have ALT text “game – [name]”, “[name] – game”, etc.? How many ALT text together with keyword can we use to don’t optimize our images/page?

Regards,
Andrzej

Reply
Ran

Great post, Ankit. I love tinypng, but it seemed a little more cumbersome than it needed to be, so I created a Chrome Extension that allows me to right-click an image to resize and optimize it in the browser. Just published it to the Chrome Store in case you’re interested: tinybeest.com

Reply
dr sharda

useful article for new bloggers like me.

Reply
Jitendra Jha

Hey Ankit,
First of all thanks for this informative post and congratulation for the success of your blog. These kind of blogs are very very useful for people like me who are new to this field and trying to prove a point.
I have a doubt and hopefully you will be able to solve it..
My website is about travel destinations in India, more like a tourist guide, but with lots of info and details. Many pictures I use are google downloaded images of various places. But I make sure that I don’t use any watermarked images. Can I still face any copyright problem?
Please reply.
thanks n keep posting.

Reply
Safy

Images play significant role in Search engine optimization and we can earn more with image optimization.

Reply
Mohan Das

I appreciate that you produced this wonderful article to help us get more knowledge about this topic.
I know, it is not an easy task to write such a big article .
Here you are, trying the big task and finishing it off and getting good comments and ratings.
By the way i am using Canva , its a free tool to create unique images , and i am following all the related this to optimize images for SEO.
Thanks…

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Nagesh K Bansal

Nice post on image optimization.

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Chinye Onwamaka

Guru Ankit,
Another awesome post again! 🙂

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Vittoria Dmowska

I just started optimizing my site with images on my work at home website. I really appreciate your tips on how to properly optimize images for better rankings.

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Pavithra

Very interesting article. this article reveal that the small changes can bring a huge effect in seo. Thanks for sharing.

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Selena Gomez

I just started optimizing my site with images on my work at home website. I really appreciate your tips on how to properly optimize images for better rankings.

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Brandan klodig

Hi, I did implemented some of these tips in my blog and now have 30% more Traffic via Search engines. Thank you!

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Hitesh

Your website always comes up with nice idea and information. Thanks a lot for image optimization tools and ideas. I will surely follow up the rules provided by you. Oncd again thanks.

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Shaikh Masood Alam

Hi Ankit, Can you include Imagify in Image Optimization Plugin.
It’s a great plugin and make 7MB Image folder in just 3.5MB without reducing quality. For free user, they provide 25MB monthly quota, and I think it’s sufficient for most blogger.

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Kathir

Hi Ankit Singla,
It is an awesome post. It contains complete details about the image optimization.
I gotsome extra knowledge about finding images and optimizing it. Thanks for this post
regards,
Kathir.

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Gaurav Jain

Hello Ankit,
Excellent post. Ankit wanted to ask you a question, how come your images are so fresh and crisp. Do you use some plugin for this? Thanks

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Josh

What a great post! I have worked with image optimization a fair bit, and you covered everything and then some. I liked the tip about lowering bounce rates with image captions. Obviously not the biggest takeaway, but every little bit helps! As a web designer and SEO practitioner, I use all these strategies, and this article validates why everyone should be using them! Thanks!

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Rahul Yadav

I think Alt Tag plays most important role in SEO things… Thanks for the nice tips man.

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Rachna

Great article Ankit , but is there any Image editing tool by which I can set dimension of image ?

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Hargahpandroid

Just wanted to ask one thing, umm How does it matter if we add dashes between the words of our filename?

thanks before..

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Harunur Roshid

When i was searching to find out for few tips for image optimization , i found lot of article.but actually here i found actually better and easy perfect way for image optimization.really great work.thanks for nice post.

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KKC

Thanks a lot for excellent writing…

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Kimsea Sok

Hi, Ankit.

Thanks for sharing this awesome article.

Well. Image is the most important element which attract human emotion. According, Niel Patel, the content with relevant image get more conversion than the content without image.

I do agree what you said, we shouldn’t use Google free image as it has no copyright information. If you have read my guest post on Robin Kokhar’s blog, you’ll saw I mentioned about the experience of Disabling my Adsense account because of free Google Images.

The other tools and tips provided in the article is extremely step by step and I believe it’ll help the newbies to optimize a great SEO image for their content.

Thanks for sharing…

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Arvind Singh Shekhawat

Thanks for this kind Very informative post, Dear Ankit!

Everyone need a lot of traffic for blog and websites. Image search will help most, I Though now I have to optimize every image on my blogger Posts.

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