How to Improve Keywords Ranking in Google?

semrush keyword tool“How to improve your search engine ranking of your keywords?” is probably the million dollar question every blogger has ever thought.  In this ever changing game of ever-changing SERPs position you have to take care in order to maintain the ranking of your keywords. Not long ago, I had shared some ON-page SEO tips which helped you to improve the keyword position in the search results. And today I am back with some more advanced and data backed tips to improve keyword ranking.

Before starting I would suggest you to check the current position of your keywords so that it would help you to track the improvement after following my tips. Here is a big list of google keyword position checker tools to help you out.

Increase Your Keywords Position in Search Results

improve keywords ranking
This post is divided into 2 sections which will help you to learn how to increase your keywords position in search results:

  1. On-Page SEO Techniques and
  2. Off-Page SEO Techniques

Let’s first start with ON-Page SEO Techniques:

1# Optimize your blog post title

Your blog post title is the anchor text that pulls visitors in from the search engine pages. Be sure to add keywords into it, preferably the ones you want to rank for.

Actionable tips:

  1. Include narrower and more targeted keywords than broad keywords. For example: If you have an article about “best plagiarism checker tools” go for “best plagiarism checker tools” rather than a broad “plagiarism checker” only.
  2. Try using actionable and psychological keywords on your blog post title. You can significantly boost your ranking using keywords like “updated”, “step by step guide” etc. Though these words themselves have nothing to do with SERPs but they will increase your click through rate which is also a ranking factor.
  3. Keep your title tags within 59 characters. Google considers 50-59 characters in displaying on a 512 pixel screen which means an average 55 lettered title tag is optimum. You can read more about it here.

2# Add keywords to post and media

Now that you already have content, I would suggest you to add kaywords in a way that does not appear stuffed. Again, try using various related keywords in the post that have similar search value. Search engines have become more intuitive and can identify a cheap keyword stuffed article from really valuable ones with related keywords too.

Actionable tips:

  1. In an average a 2% of total wording can be used to allocate keywords.
  2. Place your main keyword within the first 100 words. And repeat the same in the conclusion too.
  3. For images, try using alt tags that are a source for the search bots to know what your picture is about. Alt tags can dramatically increase your ranking and organic traffic via image search functionality of search engines. Also try optimizing the image name to something related to the post rather than a random image0001, camcorderimg345 etc.

#3 Internal linking

Internal linking is one of the safest ways to getting backlinks from your own site. This can also drain some search engine juice on otherwise old posts and eventually help the reader by showing him a related post of value. Confused? The link I have on the introduction showing you list of rank checker tools is one of the best examples of internal linking.

Read here the benefits of internal linking in SEO.

Actionable tips:

  1. Link to related posts: You should link to related posts and on the context to your current post. Linking a page on writing skills to a post on architecture will do more harm than good.
  2. Do not link like an automated harvester. Do it at a slow and steady pace. Have a proportionate ratio of new and old posts linked. Be sure to add different anchor texts.
  3. Do not suddenly increase internal linking to a post that is getting down on SERP. Instead do not link the page loosing ranking. You can try linking to pages that already have the post linked in them.

Off Page SEO techniques To Improve Keywords Position

#4 Guest blogging

Guest blogging is not dead and will never die. Yes but one done for SEO is dead long back since 2014. You can obviously use guest posts to highlight relevant posts of yours which are in-context. Having a guest post on an authoritative site can boost your blog’s ranking and search engine visibility.

If you are new with Guest blogging, then I highly recommend you to read this guest blogging guide.

#5 Blog commenting

Which was initially done to interact and build relationships is now a good source of getting visibility. You can search keywordluv and commentluv enabled blogs to leave your desired links. Here is a guide to find commentluv enabled blogs.

Actionable tips:

  1. Don’t comment on blogs that are spammy and irrelevant to your niche. This will not only prevent your site from being flagged by Google but also help you reduce the bounce rate that the readers of those blogs would bring to you.
  2. Use the commenting trick as soon as you publish an article on the web. This secret trick I follow is revealed as under:

    After you publish your blog post do a quick Google search on the keyword you are concentrating on. Chances are Google hasn’t crawled on yours yet, so go to the top five (at least) sites that are a) related to your topic, b) have still fresh comments flowing in and c) have commentluv enabled.

    Now write a meaningful comment on the post and leave your latest post link. This will help to get your post indexed faster and also you can get referral traffic from those sites’ visitors.

#6 Social Shares

Though social shares are always a controversial factor of boosting your search engine rankings, they for sure will help you improve your keyword rankings in the SERPs. The more the number of social shares, the more is the referral traffic which in return means more authority and ultimately higher rankings. Crazy! Huh?

Actionable tips:

  1. Share the heck out of your blog posts. You haven’t toiled day night to keep the post in your closet. Instead make it shine like gold. If you are ashamed of sharing your blog posts like anything, go back and edit it to come up with something that you will proudly share.
  2. Here is a priceless list of blog post sharing tools that you can use to share your blog posts automatically after you have published them. I use Hootsuite for taming my insane social sharing tasks. I recommend you to use it too. Sign up for a free 30 day access to the premium features here.
  3. Get responsive social share buttons on your website that allow visitors to share your content. There is no need to be everywhere, use only 4-5 networks that bring you tons of traffic.
  4. Submit to various social bookmarking sites that would ultimately bring you more reshares and referral traffic. Try building relationships with influencers through sites like triberr. I have gotten tons of tweets and many authoritative link backs from those bloggers using triberr. Did you hear link backs = good position on SERPs? Lucky you!

#7 Repurpose your content

When you have created a content that is worth showing off why give it the same old costumes. Remember Donald duck and Uncle Scrooge? Yes they were the only species that looked good with the same costume every day. Not the same with our blog posts though. You should repurpose your blog posts into other types of content like videos and slides that are easily rankable.

Actionable tips:

  1. Convert your post into a video. You can use your existing post for this or can create a teaser with a PowerPoint presentation converted to video. Now upload it to YouTube with a link back to your blog post.
  2. Convert your posts into pdf in less than 60 seconds and syndicate them to sites like slideshare. Slideshare is now the YouTube for marketers (as said by socialemediaexaminer.com). So leverage its huge potential. Did you know search engine crawl slideshare every second? It’s because the huge number of submissions. You can use this to get your posts ranked just after they are published.

I strongly recommend you to read this book on slideshare to master it.

Other tidbits that will help you to increase and enhance your search engine rankings are:

  1. Increase your website speed
  2. Make your site mobile responsive
  3. Update old posts
  4. Use link building strategies to build quality natural backlinks.
  5. Check keyword difficulty before targeting any keyword
  6. Do proper keyword research and competitor analysis in order to rob them of their SERPs. I use SEMrush for it. See how to use SEMrush for this.
  7. Get your grammar and writing correct. Google never sees a webpage filled with errors as authoritative. I personally use Grammarly to write error free English. Check my grammarly review before using it.

Conclusion

So, you now have received the top tips to enhance your SERP rankings of your posts. I have followed these tips myself to improve the keyword rankings of my blog and they work awesome.

What do you do to improve your keywords position in search engines?

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Comments

  1. Ravi Kumar says

    Nice article Ankit.

    You have included almost all point except the use of multiple targeted keywords in description. Most of the new bloggers use only one keyword but they should use more than one to get more exposure. Anyway thanks for this article.

    • says

      Hi Ravi,

      Using multiple keywords is a great idea, but I usually don’t prefer stuffing keywords in meta description. I prefer perfect call to action in description so that it can boost my CTR in search results.

      But yes, I use multiple targeted keywords in post content and it’s a very smart way to rank for multiple keywords.

      Thanks for your comment :)

  2. Vishal Fulwani says

    Hey Ankit

    You have done really a great job. But I didn’t get it.

    how can I place keywords in title, content etc. for example – If I make a post about search engine optimization and I give it a title – how to optimize your blog for search engines – then I can only write these words in post title. So is there any other way to specify the words from title to be chosen for keywords or every word of title itself is a keyword.

    Your help would be appreciated.

    • says

      Hi Vishal,

      Great question.

      As per my understanding, complete post title have its importance but the good practice to make SEO friendly post title is:
      Your keyword + Extra words

      Like: How to optimize your blog to perform better in search results?

      In this example: how to optimize your blog is your keyword which is placed very nicely in the title. Always use long tail keywords in post title, it will increase the chances of getting better ranking.

      Hope it will make some sense :)

  3. Adesanmi Adedotun says

    Hi Ankit,

    This is really an awesome post,Post title is indeed the number key factor to consider before analysing the way of the blog content to attract visitor in the first place which may/must be in line with the content keywords, but the issue of keyword is one of the major problem bloggers do face for ranking high on search engine as many don’t really understood the way to properly effect it on their blog post if at all the keywords are not competitive. Blog comment my buddy, I love this indeed as a source of quality backilink but not to spam other blogs as a result of building blog backlink.

  4. says

    This article is very helpful for me, all the points you described in your article is very important to understand. Thanks for this awesome article.

  5. Samandar Nichari says

    I think, Improving keyword in SEO is essential to be applied. However, In SEO We’ve many things to optimize and customize in order to keep it at front of Google eyes.

  6. Reginald says

    Hi Ankit,

    Another great write up (Jesus I am enjoying your post so much) Haha~

    Anyway, I had not do any directory submission for a long time now. Pretty give up on that due to too many algo changes but through my findings, it still have some advantages.

    You nailed everything in just 8 points and keep that up. Okay nuff said. Bookmarked!

    Have a great week ahead!

  7. says

    Hi brother You described every needed point in this post. No doubt on-page and of-page so both are essential for SEO. I think blog commenting and Social bookmarking are most useful for search ranking.

  8. says

    Thanks for sharing this. I still have to work harder to improve my website rank. Well I have a question about keyword density.

    You wrote, “Keyword density should be kept in mind to make content for SEO friendly. Use at most 2% or 3% keywords in your content. For example if you have 500 words in your article, then you can use your keyword 10 to 15 times.”

    Is it a must? I mean, would the article look “natural” with such keyword density? What if I have less than 3%?

    Regards

    Wahyu

  9. says

    Great post ankit I think that ranking for any keyword is not that much difficult if you analyze you targeted keywords properly and try to rank for low competitive keywords instead of high competitive keyword and this is really going to improve your ranks

    Cheers
    Rohit Singh

  10. says

    Hi Ankit,

    I am taking keywords from Google Webmaster tools & which I am using as My Blog Post Title. But After using some particular keywords as My blog Post Title, I am not getting enough Average Position Which I was getting Previously. Please let me know why this is happening.

    • says

      Hi Minesh,

      Keywords position don’t always stick to same. You need to keep updating your blog, get more blog comments, build fresh links and increase social engagement. It will further improve your rankings.

  11. says

    Hello Ankit,
    After google penguine and panda updates, its very tough to get good rank on google search. I agree with all your points that you mentioned on your post, especially that content optimization process ( keyword density and page title).
    Thanks for this article.

  12. says

    Hi Ankit, very useful article for me as I have started my WP journey recently. You mentioned that we should comment only on niche blogs to get benefit. Do you think the comment I am writing here will harm anything to my website or to your? My blogging niche is personal finance. Blogging niche should be considered as general as everyone should know the basics while blogging on any niche. I am also reading many good blogs like yours every day to know more about WP, SEO and Other tips. If I like something then I will definitely comment to appreciate. Should I stop doing that? Can you please explain me this point?

    I am a regular follower of your blog and have to say that your articles are very informative and useful.

  13. says

    Hey ankint welll really cool post i have a couple of blogs tiered of searching seo optimisation and improving keyword result but couldn’t get in searches well I’ll surely gonna try this and hope it would help.

  14. says

    More Actionable and interesting Content,i got many ideas from this blog post and Hoot suite is very well to sharing thanks for the sharing your idea. But i have one question for you Ankit?Can you Write your next post becoming this Subject,”How to write a blog post and Which tool refer to getting content”.

  15. says

    Hi Ankit,
    A great post again this is my first time on your blog but i am just stuck here.
    Really appreciable writing.
    thanks for sharing :)

  16. says

    Hai Dear Ankit Bro,

    I’ve enjoyed reading this post. Yeah, I’m following most of the tips which you’ve revealed here. On-page SEO should be done very perfectly to drive organic traffic and yes, internal linking should be done with care.

    I’d like to do guest blogging and commenting but not for backlink purposes. Selecting relevant keywords and placing them at exact position matters a lot.

    I’d say that it is a helpful article for the bloggers who wanna learn to improve their SERPs. Thanks for contributing this nice post for us bro, keep writing.

  17. says

    Hi Ankit…
    Very Nice Tips for Improve Your Keywords Ranking…
    I learnt a Lots from your article… I hope that this Strategy will surely work for ranking ny blogs keywords..

  18. says

    Thanks ankit for sharing this . I am a newbie blogger and really don’t know about seo . So thanks for this info . this will help a lot to me to increase my blog traffic and ranking .

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