Ques: Social shares – Why they are important for internet marketers?
Ans: If you are into this online business (read: blogging) then your presence and activeness on social media matters a lot.
… to be memorable. It is as simple as that.
Your blog must be memorable otherwise you’ll lose your hard earned credibility.
After compiling the roundup post of 8 experts’ strategies on Content Marketing, one thing was very clear to me that if you don’t market your content, you can’t expect the results (say traffic, relationship, backlinks, sales or anything else).
Even to increase your Google ranking, you need to promote your content well. The best you’ll promote the chances will be higher of:
- getting noticed by others
- building relationships with influentials
- getting higher social media traffic to your blog
- being memorable and
- converting visitors into regular readers
If you promote your content well, the chances will be higher of getting your content go viral on social media. Other bloggers will notice you, follow you and if you produce shareable content / linkable content then they would love to link to it too.
This is how you can easily build better relationship with other bloggers and your blog will grow eventually.
Experts suggest to write content your readers love to share. It is the easiest way to earn natural backlinks for your blog. If your readers share your content and it go viral on social media then people will start following you as you have built that credibility.
If social sharing for blog content is having that much importance then assume what will happen if each and every text of your blog post can be shared?
While reading some other blogs you might have already seen some bloggers used to add quotes in their blog posts and add a “Click to tweet this” button beneath that. They do so to promote their entire article by using that quote. It’s a smart method to boost social media traffic.
This is a really cool way to get more retweets on your blog because you are giving people micro-opportunities to share your work. They might not want to tweet your whole post but they might like a quote or two.
But this micro-opportunity only have the tweet link. What if you can add real share buttons containing tweeter, facebook, reddit and other social sharing buttons? It will attract readers’ eyes and surely they would love to share the piece of content they like from your post.
See this example:
If you want to add this functionality into your blog, use Quote it!
What is Quote it!
Quote it!, is a free tool that anybody can quickly customize and install on their blog to help their readers more seamlessly share specific blog post selections to social media.
We just have to embed the code provide by Quote it! and it will automatically display social sharing buttons if someone select any text on our webpage.
Now let see how you can easily embed Quote it! into your blog.
How to use Quote it!
To get started with Quote it!, all you have to do is, simply login with your facebook account and click on Customize widget at the top right corner.
From there you can easily customize your widget, do some desired tweeks in the design to fit your needs.
To make the sharing process easier for readers, quote it display facebook and tweet buttons by default. But this is not the limit, you can easily add more social media channels including Tumblr, Reddit, LinkedIn and email to the friend option too.
Once you done customizing, it will provide you a code to embed on your blog. You can embed that code on your Blogger, Tumblr, WordPress.com and self hosted WordPress.org blogs and on your personal website too.
To make the process even easier, it provides “How-To Guide” too using that you can follow the steps and embed the code into your blog without any hurdle.
Okay, all is good but how will we track the share counts and total number of hits on our blog?
Here comes its awesome feature that is..
Quote it! Analytics
It has its own analytic where you can easily check your daily reports, number of shares and total hits back to your blog. Using its analytic reports, you can analyze your readers’ behavior on your site like what they like to read and which type of content they like to share the most.
Then you should create more content based on that report to make powerful connections with your audience. After all relationship blogging is the new mantra of success. Right?
Sounds good. But how much does it cost?
Don’t worry, it will not make a hole in your pocket because it’s totally FREE.
So friends, what you think about this powerful tool?
Would you like to install it into your blog?
What are you doing to increase your reader base?
Share your views in the comment section and I’ll love to connect with you. Don’t forget to let others know about Quote it by sharing this article on facebook and twitter.