… blogging is your business and like other businesses, it’s super important to keep track of your competitors.
To fine-tune your strategy.
Competition analysis is one of those strategies you MUST need to keep getting Google’s love.
Stop reading this article right now if you:
Want to know all of them?
Super… Let’s dive in.
This ONE Thing Can Skyrocket Your Search Rankings
According to Brian Dean’s study, Pages with more backlinks tend to rank higher than pages with fewer backlinks.
That means, quality backlinks are the key of SEO Success.
In this article, you will learn:
There are a lot of backlink checker tools available in the market and you can use anyone of them, but if you ask for my recommendation, I suggest using SEMrush.
And for this tutorial, I will be using SEMrush only.
If you haven’t created your FREE SEMrush account yet, do it first so that you could follow the tutorial step-by-step.
Ready? Let’s begin.
How To Check Backlinks of Competitor’s Website
This is the first step where we will take an overview of their link profile.
Once you sign up for a free SEMrush account, click on Backlinks Analytics under Link Building section.
Enter your competitors’ domain name and press “Check it” button.
Go straight to the Backlinks tab and select “Follow” to know how many dofollow (Value adding) backlinks they have.
In my case, GoBloggingTips.com has total 2064 dofollow backlinks which is quite good.
Now, how can YOU use this information?
Check few of their backlinks and you’ll notice a pattern. Try to figure out, “HOW” are they getting those backlinks?
No need to worry. Just see if:
When I deeply analysed backlink profile of GoBloggingTips, I noticed that Akshay is getting a ton of natural backlinks.
Now, what do I need to do to outrank him?
I also need to attract a ton of natural backlinks (or may be more than that).
Why natural backlinks?
Because I can't compete with him by just doing guest blogging.
It’s not possible for me to write a ton of guest posts. Right?
If you find that your competitors are also attracting natural backlinks, try to do the same.
In my article 19+1 Ways To Cleverly Get Natural Backlinks To Your Blog, I have explained simple and quick hacks to start attracting natural backlinks. Must read this article.
This is how we plan our link building strategy.
Now let’s move on to the next hack.
How To Check Backlinks of a Competing Page?
There are several reasons why you might want to do it?
- You published a new blog post and it got stucked at 8th or 9th position and you want to improve its ranking
- You want to beat your competitors in SERP (Search Engine Results Page.)
Whatever your reason be, I’ll show you how to do EASILY.
This time, enter your competitor’s page URL into the text field and press search button.
Scroll down to see how many follow backlinks they have for that page.
In my case, my competing URL has 57 backlinks.
Now what should be your next move?
Go to the source pages (from where they have acquired the links) and check WHY they got the backlink from that website (or why that website linked to your competitor’s page?)
Here are 2 most common reasons:
Now based on this information, you need to plan your own strategy.
These steps will help you:
Now, it’s the time to FILL THE GAP.
Fill The Gap To Beat All Your Competitors
There is one more amazing tool in your SEMrush’s dashboard that we will use today and that is “̌Backlink Gap.”
Let me quickly explain what it is and how it can help you in link building.
With Backlink Gap tool, you can compare 5 of your competitors at the same time to see from where they all are getting most of their backlinks.
That means, if you see that all of them are getting backlinks from Forbes.com and that’s why their ranking is super high, you can also reach out to Forbes.com or other similar sites for backlinks.
Let’s see how it works:
Go to the Backlink Gap tool…
Enter your blog URL along with 4 of your competitors (we are doing this to find the backlink gap)
Scroll down and select your domain from the drop down menu.
Now you will be provided a list of all the websites from where your competitors have the backlinks but you do not.
Like, all of my 4 competitors have links from alltop.com but I do not have.
This is a backlink opportunity that I am missing.
If you see the image above, Jeffbullas.com is also a good opportunity for me.
If you invest little bit of your time with Backlink Gap, you can easily find great backlink sources.
Try to acquire links from those sources using different link building methods.
Well guys, this is how I check my competitors’ backlinks and plan my own link building strategies.
You can replicate the same strategies to easily steal your competitors backlinks and outrank them in SERP.
If you liked this article, then kindly share it on social media and let others know about this useful guide.
If you haven’t yet signed up for your FREE SEMrush account, do it now and start finding link building opportunities. Cheers!
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