7 Ways To Improve Your Blog Search Engine Rankings

“How to improve your keywords ranking in Google?” is probably the million dollar question every blogger has ever thought.

Not long ago, I had shared some ON-page SEO techniques which helped you to rank higher in Google and today I am back with some more advanced and data-backed tips to improve keywords ranking.

Before starting, I would suggest you to check the current position of your keywords so that it would help you to track the improvement after following my tips. Here is a big list of google keyword position checker tools to help you out.

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1# Optimize Your Blog Post Title

Your blog post title is the anchor text that pulls visitors in from the search engine pages. Be sure to add keywords into it, preferably the ones you want to rank for.

Actionable tip 1:

Include narrower and more targeted keywords than broad keywords. For example: If you have an article about “Long Tail Keywords” go for “How To Find Long Tail Keywords For SEO” rather than a broad “Long Tail Keywords” only.

long tail keywords

Add long tail keywords in Post title

Actionable tip 2:

Try using actionable and psychological keywords in your blog post title. You can significantly boost your ranking using keywords like “updated”, “step by step guide” etc.

blog post title organic ctr

Increase Google search ranking using Psychological words in post title

Though these words themselves have nothing to do with SERP but they will increase your click through rate (CTR) which is also a ranking factor.

Actionable tip 3:

Keep your title tags within 59 characters. Google considers 50-59 characters in displaying on a 512-pixel screen which means an average 55 lettered title tag is optimum. You can read more about it here.

Title tag preview tool

Title tag preview tool


2# Add Keywords To Post and Media

Now that you already have content, I would suggest you to add keywords in a way that does not appear stuffed.

Again, try using various related keywords in the post content that have similar search value. It will help you a lot to get ranked on Google.

Search engines have become more intuitive and can identify a cheap keyword stuffed article from really valuable ones with related keywords too.

Actionable tips:

  • In an average a 2% of total wording can be used to allocate keywords.
  • For better search engine ranking, place your main keyword within the first 100 words and repeat the same in the conclusion too.
  • For images, try using alt tags that are a source for the search bots to know what your picture is about. Alt tags can dramatically increase your ranking and organic traffic via image search functionality of search engines. Also, try optimizing the image name to something related to the post rather than a random image0001, camcorderimg345 etc. Read complete image optimization guide here.

3# Internal Linking

Internal linking is one of the safest ways to getting backlinks from your own site. This can also drain some search engine juice on otherwise old posts and eventually help the reader by showing him a related post of value. Confused?

The link I have on the introduction showing you list of rank checker tools is one of the best examples of internal linking.

Actionable tips:

  • Link to related posts: You should link to related posts and on the context to your current post. Linking a page on writing skills to a post on architecture will do more harm than good.
  • Do not link like an automated harvester. Do it at a slow and steady pace. Have a proportionate ratio of new and old posts linked. Be sure to add different anchor texts.
  • Do not suddenly increase internal linking to a post that is getting down on SERP. Instead do not link the page loosing ranking. You can try linking to pages that already have the post linked in them.
  • Read these best practices of internal linking.

#4 Guest Blogging

Guest blogging is not dead and will never die. Yes, but one done for SEO is dead long back since 2014.

You can obviously use guest posts to highlight relevant posts of yours which are in-context. Having a guest post on an authoritative site can boost your blog’s ranking and search engine visibility.

If you are new with Guest blogging, then I highly recommend you to read this guest blogging guide.


#5 Blog Commenting

Which was initially done to interact and build relationships is now a good source of getting visibility. You can search keywordluv and commentluv enabled blogs to leave your desired links.

Actionable tips:

  • Don’t comment on blogs that are spammy and irrelevant to your niche. This will not only prevent your site from being flagged by Google but also help you reduce the bounce rate that the readers of those blogs would bring to you.
  • Use the commenting trick as soon as you publish an article on the web. This secret trick I follow is revealed as under:
  • After you publish your blog post do a quick Google search on the keyword you are concentrating on. Chances are Google hasn’t crawled on yours yet, so go to the top five (at least) sites that are:

    • related to your topic
    • have still fresh comments flowing in and
    • have commentluv enabled

    Now write a meaningful comment on the post and leave your latest post link. This will help to get your post indexed faster and also you can get referral traffic from those sites’ visitors.


#6 Social Shares

Though social shares are always a controversial factor of boosting your search engine rankings, they for sure will help you to rank higher on Google. The more the number of social shares, the more is the referral traffic which in return means more authority and ultimately higher rankings. Crazy! Huh?

The more the number of social shares, the more is the referral traffic which in return means more authority and ultimately higher rankings. Crazy! Huh?

Read: How to get more social shares on your blog posts?

Actionable tips:

  • Share the heck out of your blog posts. You haven’t toiled day night to keep the post in your closet. Instead make it shine like gold. If you are ashamed of sharing your blog posts like anything, go back and edit it to come up with something that you will proudly share.
  • Here is a priceless list of blog post sharing tools that you can use to share your blog posts automatically after you have published them.
  • Get responsive social share buttons on your website that allow visitors to share your content. There is no need to be everywhere, use only 4-5 networks that bring you tons of traffic. Try Monarch!
  • Do social bookmarking for your blog posts that would ultimately bring you more reshares and referral traffic. Try building relationships with influencers through sites like Triberr. I have gotten tons of tweets and many authoritative link backs from those bloggers using Triberr. Did you hear link backs = good position on SERPs? Lucky you!

#7 Repurpose Your Content

When you have created a content that is worth showing off why give it the same old costumes. Remember Donald duck and Uncle Scrooge?

Yes, they were the only species that looked good with the same costume every day. Not the same with our blog posts, though.

You should repurpose your blog posts into other types of content like videos and slides that are easily rankable.

Check these 9 types of content you should definitely publish in your blog.

Actionable tips:

  • Convert your post into a video. You can use your existing post for this or can create a teaser with a PowerPoint presentation converted to video. Now upload it to YouTube with a link back to your blog post.
  • Convert your posts into pdf and syndicate them to sites like Slideshare. Slideshare is now the YouTube for marketers (as said by socialemediaexaminer.com). So leverage its huge potential.
  • Did you know search engine crawl SlideShare every second? It’s because the huge number of submissions. You can use this to get your posts ranked just after they are published.

    I strongly recommend you to readThe Marketer’s Guide to SlideShare ~ How to Build Your Brand, Generate Leads & Create Opportunities

Other tidbits that will help you to increase and enhance your search engine rankings are:

  • Increase your website speed (Read this guide)
  • Make your site mobile responsive. Use a premium fast loading and responsive theme like these.
  • Update your old blog posts and revive them using these techniques.
  • Build high-quality links to your blog for better rankings. If your blog is new, try these link building tactics for new blogs.
  • Check keyword difficulty before targeting any keyword.
  • Do proper keyword research and competitor analysis in order to rob them of their SERPs. Use these techniques to check your competitors' keywords.
  • Get your grammar and writing correct. Google never sees a web page filled with errors as authoritative. Follow this method to find and correct your grammatical mistakes online.

Conclusion:

So, you now have received the top tips to rank #1 in Google. I have followed these tips myself to improve the keyword rankings of my blog and they work awesome.

What do you do to improve your keywords position in search engines? Leave a comment!

Click Here to Leave a Comment Below 52 comments
Ravi Kumar

Nice article Ankit.

You have included almost all point except the use of multiple targeted keywords in description. Most of the new bloggers use only one keyword but they should use more than one to get more exposure. Anyway thanks for this article.

Reply
    Ankit Singla

    Hi Ravi,

    Using multiple keywords is a great idea, but I usually don’t prefer stuffing keywords in meta description. I prefer perfect call to action in description so that it can boost my CTR in search results.

    But yes, I use multiple targeted keywords in post content and it’s a very smart way to rank for multiple keywords.

    Thanks for your comment 🙂

    Reply
      Mehul Bavishi

      Hi Ankit,

      Yes I think this point is really crucial, we should stay away from Keywords Stuffing but yes targeting multiple keywords through content is a great idea and it will help to get good ranking in Search Engines. I think while writing a description we can frame sentence by combining two-three keywords to boost keywords ranking. Thanks for sharing such a great and informative article.

      Reply
Vishal Fulwani

Hey Ankit

You have done really a great job. But I didn’t get it.

how can I place keywords in title, content etc. for example – If I make a post about search engine optimization and I give it a title – how to optimize your blog for search engines – then I can only write these words in post title. So is there any other way to specify the words from title to be chosen for keywords or every word of title itself is a keyword.

Your help would be appreciated.

Reply
    Ankit Singla

    Hi Vishal,

    Great question.

    As per my understanding, complete post title have its importance but the good practice to make SEO friendly post title is:
    Your keyword + Extra words

    Like: How to optimize your blog to perform better in search results?

    In this example: how to optimize your blog is your keyword which is placed very nicely in the title. Always use long tail keywords in post title, it will increase the chances of getting better ranking.

    Hope it will make some sense 🙂

    Reply
Adesanmi Adedotun

Hi Ankit,

This is really an awesome post,Post title is indeed the number key factor to consider before analysing the way of the blog content to attract visitor in the first place which may/must be in line with the content keywords, but the issue of keyword is one of the major problem bloggers do face for ranking high on search engine as many don’t really understood the way to properly effect it on their blog post if at all the keywords are not competitive. Blog comment my buddy, I love this indeed as a source of quality backilink but not to spam other blogs as a result of building blog backlink.

Reply
Swapnil

This article is very helpful for me, all the points you described in your article is very important to understand. Thanks for this awesome article.

Reply
Samandar Nichari

I think, Improving keyword in SEO is essential to be applied. However, In SEO We’ve many things to optimize and customize in order to keep it at front of Google eyes.

Reply
Reginald

Hi Ankit,

Another great write up (Jesus I am enjoying your post so much) Haha~

Anyway, I had not do any directory submission for a long time now. Pretty give up on that due to too many algo changes but through my findings, it still have some advantages.

You nailed everything in just 8 points and keep that up. Okay nuff said. Bookmarked!

Have a great week ahead!

Reply
Rana Irfan

Hi brother You described every needed point in this post. No doubt on-page and of-page so both are essential for SEO. I think blog commenting and Social bookmarking are most useful for search ranking.

Reply
Wahyu

Thanks for sharing this. I still have to work harder to improve my website rank. Well I have a question about keyword density.

You wrote, “Keyword density should be kept in mind to make content for SEO friendly. Use at most 2% or 3% keywords in your content. For example if you have 500 words in your article, then you can use your keyword 10 to 15 times.”

Is it a must? I mean, would the article look “natural” with such keyword density? What if I have less than 3%?

Regards

Wahyu

Reply
Rohit Singh

Great post ankit I think that ranking for any keyword is not that much difficult if you analyze you targeted keywords properly and try to rank for low competitive keywords instead of high competitive keyword and this is really going to improve your ranks

Cheers
Rohit Singh

Reply
Minesh

Hi Ankit,

I am taking keywords from Google Webmaster tools & which I am using as My Blog Post Title. But After using some particular keywords as My blog Post Title, I am not getting enough Average Position Which I was getting Previously. Please let me know why this is happening.

Reply
    Ankit Singla

    Hi Minesh,

    Keywords position don’t always stick to same. You need to keep updating your blog, get more blog comments, build fresh links and increase social engagement. It will further improve your rankings.

    Reply
      Minesh Parikh

      Hi Ankit,

      Thanks a lot for suggestion. I am using more than 500 Key words in discription. is it ok ? How many keywords should i use ?

      Reply
Gaurav

Hello Ankit,
After google penguine and panda updates, its very tough to get good rank on google search. I agree with all your points that you mentioned on your post, especially that content optimization process ( keyword density and page title).
Thanks for this article.

Reply
Santanu

Hi Ankit, very useful article for me as I have started my WP journey recently. You mentioned that we should comment only on niche blogs to get benefit. Do you think the comment I am writing here will harm anything to my website or to your? My blogging niche is personal finance. Blogging niche should be considered as general as everyone should know the basics while blogging on any niche. I am also reading many good blogs like yours every day to know more about WP, SEO and Other tips. If I like something then I will definitely comment to appreciate. Should I stop doing that? Can you please explain me this point?

I am a regular follower of your blog and have to say that your articles are very informative and useful.

Reply
AgrawalApoorv

Hey ankint welll really cool post i have a couple of blogs tiered of searching seo optimisation and improving keyword result but couldn’t get in searches well I’ll surely gonna try this and hope it would help.

Reply
Rashid

More Actionable and interesting Content,i got many ideas from this blog post and Hoot suite is very well to sharing thanks for the sharing your idea. But i have one question for you Ankit?Can you Write your next post becoming this Subject,”How to write a blog post and Which tool refer to getting content”.

Reply
yogesh

Hi Ankit,
A great post again this is my first time on your blog but i am just stuck here.
Really appreciable writing.
thanks for sharing 🙂

Reply
Nirmala

Hai Dear Ankit Bro,

I’ve enjoyed reading this post. Yeah, I’m following most of the tips which you’ve revealed here. On-page SEO should be done very perfectly to drive organic traffic and yes, internal linking should be done with care.

I’d like to do guest blogging and commenting but not for backlink purposes. Selecting relevant keywords and placing them at exact position matters a lot.

I’d say that it is a helpful article for the bloggers who wanna learn to improve their SERPs. Thanks for contributing this nice post for us bro, keep writing.

Reply
Harshil Barot

Hi Ankit…
Very Nice Tips for Improve Your Keywords Ranking…
I learnt a Lots from your article… I hope that this Strategy will surely work for ranking ny blogs keywords..

Reply
Neha saraf

Thanks ankit for sharing this . I am a newbie blogger and really don’t know about seo . So thanks for this info . this will help a lot to me to increase my blog traffic and ranking .

Reply
Minesh Parikh

Hi Ankit,

Its a very nice post & helped me a lot. I have created many backlinks but while I search on Alexa its shows only 2. I don’t know why this happening ?

Reply
suraj Tandon

Ankit Nice tips, I focus more on Interlinking and high quality contents rather than Backlinks.

Reply
Ranjeet

Hi Ankit,

I am very happy after read this post,You have shared all major tips of related to SEO.
But I have question from you Blog commenting is useful or not for increasing backlink ?

Thanks
Ranjeet

Reply
Rafaqat Ali

Awesome content…Let me ask two things
How to know about the most profitable keywords of your own blog…?

Reply
jdlines

Hi,

Thank you for the best article what I need,

my questions is how many article we need for 1 keyword need to optimize? is it need we pay the back link premium with page rank more 5 score?

Please advise

Thanks

Reply
sanjeev kumar

Hi Ankit,

I went through your post, this is really nice one.

I would like to know, about article posting, once an article with the use of different keyword and anchor tags, posted approx four article sites and i have lost the ranking for the related keyword.

Can you suggest me, how to make it correct and in what way should i post one article content?

Thanks

Sanjeev Kumar

Reply
Kamran ul hassan

Hi,

After reading the post about the on page seo factor and off page seo factor, i really say that you have share a good point about ranking the website on google search easily which give more traffic to any blog or site, but one question i have to ask that is this step save us from Google panda ?

Thank

Reply
Michael Smith

Adding a content regularly is the key thing today to get good rankign in SERP. But it is not only task to do. You have to focus on some on page issues as well and social media promotion to link earning.

Reply
Nitin

Great Article Ankit,
However, I read such posts many times but I think the way you described every point is really effective. I’m using these tips to improve my site’s ranking.
Thanks a lot for sharing such information.

Reply
Sunil K Chaira

Hey Ankit, Thank you so much for sharing such great tips for improving page rank for a website. Am gonna use all these tips and tricks for my own website and am very sure that these tips will surely help me to improve the page rank of my website.

Reply
    Ankit Singla

    Hello Sunil,

    Glad you liked my tips and suggestions. I believe they will surely work for you.

    BTW, if you know any other working technique to improve keywords ranking, do let me know. I would like to hear from you 🙂

    Thanks for your comment!

    Reply
Sunil K Chaira

Ankit, am running my own blog. I write about SEO. My website is only 2 months old and some of my blogs are ranking well in search engine result pages.
Believe me, there is nothing that can beat quality content.
One more thing that is working for me is, healthy keyword stuffing. My blogs are having 1% Keyword density for target keywords. This trick is working for me.
We have to be very careful while choosing keywords for our website. I am choosing my keywords according to your advice and they are really doing well in search engines.
Again thanks for helping me in all this. You are the best my brother.

Reply
    Ankit Singla

    Hello Sunil,

    I’m really glad to hear again from you.

    Thanks for sharing your wonderful experience and knowledge. Targeting the right keywords is winning half the battle.

    Soon, I’m going to write a new article about finding competitors’ keywords. No doubt, we can perform better than them by targetting those keywords wisely. What’s your thoughts on it Sunil?

    I’m excited about that topic and I believe it will help my readers a lot.

    Again, thanks for taking the time for dropping a nice comment. 🙂

    Reply
Sunil K Chaira

You are right Ankit. Considering our competitor’s keywords is a done thing to grab higher positions in search engine result pages.
Currently am working in a SEO company and whenever we get a new project first thing we do is, finding the competitors for our website.
Am desperately waiting for your new blog.

Reply
    Ankit Singla

    Absolutely right, Sunil.

    We must know who our competitors are and if we can grab their well-performing keywords, we can plan our SEO strategy accordingly.

    I’m collecting the information to make my next article worth reading. Hope you’ll like it 🙂

    Would you like to share any information on that topic? It will help me to make it informative.

    And yes, I highly appreciate your presence here.

    Reply
Sunil K Chaira

Ankit, I would love to sahre my points here.
Actually what we do in our company is, whenever we receive a new project we find it’s competitors and then we check the on page of all competitors. Checking the on page strategy of competitor’s websites is really very helpful to know what keywords they are focusing.
We can also use those keywords and do much better from our competitors and we do that.

Reply
Sunil K Chaira

I would love to share my opinion. Actually what we do is, whenever we receive a new project first we find its competitors and then we audit website for each competitor. This website audit help us to know what keywords they are using. After that we check their ON Page specifications to know how they are using their targeted keywords.

Reply
Sunil K Chaira

Why not Ankit. It will my pleasure.

Reply
Nazia bano

I have tried to increase Traffic on by blog but traffic is not increasing please suggest me about this… Thanks

Reply
Mayank Mittal

Thanks for such a very informative and helpful article, I will going to apply all these tips for increase my website page rank and search ranking. But we how to find that our website ranking is improved or not. Thanks again.

Reply
Prince

Hi Ankit,

Great effort to provide all details in a single post, i am applying your tricks hope it will improve my site ranking.

Thanks,
Prince

Reply
Nick Johnson

Really great article Ankit.
I personally put more energy in to content creation than link building and the social signals.
You can buy as many seo service as you want to, but if your website lack of valueable content, it wont have any effect.

Reply
Vishwajeet Kumar

Awesome tips Ankit. Its really very informative. However i am currently focus on creating quality content and think this article will really help me to create a SEO friendly content.

Reply
James Wong

Bloggers must follow these tips to improve the keywords ranking in search engine. thanks for the information!

Reply

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