How To Reduce Bounce Rate in WordPress?

Before we enter the nitty-gritty details, let us first take a quick sneak peek into the definition of the term ‘Bounce Rate’.

Bounce Rate is the measure of the percentage of people who visited your website but bounced from their current page without checking out other pages. In a more informal tone, it depicts the number of people who visit your site and leave in an instant. The sooner they leave, the more negative your bounce rate % gets.

Now that we’ve established the premise, an extremely high percentage value indicates everything that is wrong with your website.

The genre and domain of your business doesn’t matter, it’s a known universal fact that if you can get your users and potential customers to stick around your company website for a longer time, you’re golden!

You must check Ana Hoffman’s post about making your blog sticky for visitors.

Why Lower Bounce Rate?

Lower bounce rate means more number of subscribers, which means more profits, which at the end of the day is the one single purpose of every business around the world.

Apart from the monetary relief, it also helps on the SEO [Search Engine Optimization] front. And we all very well know that this is the current buzz phrase in the technology world. Hence, one can’t possibly undermine the importance of reducing the bounce rate of a WordPress blog.

Now, many of you might not know how to stumble upon this holy number. For that, you’ll need to log in to your Google Analytics account or any other statistics solution. Make sure that you use your bounce rate measure as a barometer of how smoothly your WordPress blog is working. Here are a few general parameters:

  • Excellent Bounce Rate – Around or lower than 20%
  • Good Bounce Rate – Around or lower than 40%
  • Average Bounce Rate – 50 to 60%
  • Poor Bounce Rate – Over 75 to 80%

zerobounce wordpress plugin
After all that has been said and done, let us look at the various ways by which you can decrease and stabilize your precious bounce rate.

Reducing Bounce Rate For WordPress Blog

reduce bounce rate

1. Thoroughly Study your Analytics in Detail

Before you begin the bounce rate reduction process, you need to find out the intricate details of each individual blog page that you possess. You need to find out what kind of visitors get attracted by your blog, the various keywords that you need to target, the status of your landing pages, and more. Once you’re acquainted with the fallacies, you can come up with your own set of remedies.

2. Top Notch Content

This is perhaps the most crucial factor which proves detrimental to the success of every blog. Make your content informative, concise, simple and articulate at the same time. Even more than what’s being written, the presentation matters. Avoid long, poorly spaced paragraphs and employ lists whilst highlighting the significant headings. Treat your blog visitors like kings, and you’ll never go wrong!

3. Optimize Page Loading Times

Why would a visitor stick to your blog if it takes more than half a minute to load? It would be safe to say that a slow paced blog is a recipe for disaster. Follow the underlying steps:

  • Use compressed images
  • Install a caching plug-in
  • Choose a lightweight theme with non-complex graphics. (like Genesis, MyThemeShop etc.)
  • Compress your code
  • If the problems still persist, pick another web hosting provider. I recommend Bluehost. Read my Bluehost review here.

For more information about reducing blog loading time, you can refer to this article.

4. Avoid Flashy Pop-Ups

Possessing splash pages, irrelevant pop-ups, and multiple advertisements will only push your visitors away, as they don’t add value to your blog. You need to polish your blog in a seamless manner without these distractions.

5. Display Excerpts on the Blog Pages

Avoid full post displays on your blog, as that will put off your readers. Give them a choice to click on the article they want to read. Improve your visitor experience by opting for excerpts, which will simultaneously optimize your page loading times and increase your page views.

6. Segregate Longer Posts

Well, the more the merrier doesn’t always work! No one will have the time to read an immensely huge blog post on a single page. Use the <!–nextpage–> tag to split your post into multiple pages. This will improve the reading experience by a significant margin.

7. Give Credible Headlines

Writing the most attractive piece of blog article in the world will still pay no dividends, if you can’t cap it off with an eye-catching headline. The main heading tag is the deal maker-breaker. It needs to be spot on, descriptive, and insanely attractive to say the least.

8. Invoke Seamless Navigation

Make sure that the path to your blog is easy and reachable; otherwise your visitors won’t stick for long. Moreover, to solidify your navigation quotient, you can install plug-ins like YARPP [this is one of the most frequently used plug-ins as it directly affects the bounce rate, by leading your visitors to other blogs that they would probably be interested in].

9. Random Browsing is Healthy

This is your chance to attract the visitors by being creative and articulate. You can employ a button named ‘Feeling Curious?’ which will redirect your visitors to a random blog post. This helps in keeping the spice alive!

10. Treat External Links with Caution

If you’ve included external links in your blog, make sure that all these links get opened in a new window or tab. Otherwise, your visitors will exit your website every time they click!

11. Boast a Healthy Blog Comment Ratio

Indulge yourselves in a healthy blog commenting regime by replying to every credible blog comment that comes your way. This will not only engage the readers, it will also improve the bounce rate whilst attracting more visitors. Avoid faulty plug-ins and spam comments which will lead to Google penalization.

12. Build Concrete Internal Links

You’re reading an interesting blog, and you find an internal link which oozes relevancy, what do you do? You will obviously click on it! The same pattern will be followed by your readers and visitors. This will increase your page views and optimize your SEO value.

13. Tackle 404 Errors by Redirection

A 404 error informs the readers that, even though your blog is working, but the page that they’re looking for doesn’t exist. This is mostly caused due to inappropriate links, deleted posts, and fluctuating permalinks. Now, new visitors won’t strive this hard just so they can reach your blog. Hence, help them reach the right page with the help of the ‘Redirection Plug-in’.

14. Optimize your SEO Prowess

Use the right meta keywords, meta descriptions, and other SEO based techniques in order to bolster your bounce rate. If someone searching for their favorite team’s football score reaches your cricket blog, he won’t stick around for long, will he? Hence, bring in the right kind of visitors by targeting the appropriate keywords in your blog posts, titles, and file names.

Here is a quick guide on How to select the right keywords. Make sure to read it.

15. Consolidated Blog Search Option

If you’re using a search widget, make sure it’s working properly, or your readers will never come back. And if you’re not, start using one right away as it helps with the page views and visitor reach. If you’re a WordPress blog owner, you’ll know that the search option doesn’t work well. Hence, find a relevant plug-in for assistance.

16. Dynamic Themes

Free themes are ‘free’ for a reason. They’re not meant to attract visitors on a consistent basis. If you’re suffering at the hands of a lower blog bounce rate, consider altering your theme. We’re not expecting you to pick a Picasso-esque design, but still choose a template wisely.

Again, I would recommend you to use Genesis themes on your blog. You can also check this post where you’ll learn why you should use Genesis themes.

17. Interactive Sidebar

A dynamically interactive sidebar not only optimizes the visual aspect, but it also effectively improves navigation, and increases your page views. You can have a section display of most recent or most popular posts, buzzwords, various categories, and so on. Improve the readability and visibility quotient by employing buttons for your RSS feed, subscription, and e-mail updates.

18. Blog Testing on Mobile Phones and Other Devices

Prior to publically releasing your blog, you should always test its appearance and credibility on a smartphone or a tablet. Being mobile friendly is the need of the hour, as over 60% of the Internet users access the web via mobile devices. Hence, you need to indulge in device testing long before you start losing visitors.

19. Accurate Genre Classification

Although this is common sense, but still it is worth mentioning that you need to segregate your blog posts according to their genres and domains, for a seamless reading experience. This way you can open the readers’ eyes to new trending topics they might’ve otherwise overlooked.


Zero Bounce Rate WordPress Plugin – Install this plugin to your blog and lower down your bounce rate up to 0%.
Read this complete review of Zero Bounce Rate WordPress Plugin to learn how it works and how to use it effectively.

Conclusion about decreasing your bounce rate

In a nutshell, bounce rate reduction doesn’t happen overnight. It is a consistent gradual process, and only an amalgamation of above-mentioned strategies can make a difference. Just adhering to these simple steps can ultimately cause a profit difference of millions, if performed diligently. So, act now before you start losing visitors. Good luck!

About Ankit Singla

Hi, I'm Ankit Singla founder of BloggerTipsTricks. A blog which helps you master the art of Blogging. Join our Facebook Community and stay connected with other like-minded bloggers.

27 thoughts on “How To Reduce Bounce Rate in WordPress?”

  1. What to say? Just an awesome piece of content to reduce the bounce rate of a blog!

    Bro, I do accept all your ways of reducing bounce rate but one thing I wanna insist is that the readers should not get distracted through any way while reading the blog post. This will definitely ensure the low bounce rate. I’ve learned this great stuff from Adam Connell of

    In some blogs, I’ve seen annoying pop-ups, forcing pages to follow social profiles/email-subscription, multiple ads in-between the posts and so on. I never visit such blogs again.

    Yes, as you specified, theme should have a easy navigation and fast loading feature. Making the external and internal links to open in a new tab is a good tactic to drop down the bounce rate.

    I feel good that I’m following most of the ways which you’ve listed here and yes, will make use of the beneficial plugins listed here. Thanks for presenting such a nice post for the bloggers, keep doing your good work 🙂

    • Hello Nirmala mam,

      Thanks for your kind appreciation and yes Adam’s post was super informative. It was great to read.

      Glad to know that you are already doing well with your blog’s bounce rate. Keep rocking 😀

  2. I hope these tips will help me in my blogging carreer. Thanks to the author for providing such useful content. i was totally unaware of- Faulty web hosting & faulty theme can cause a higher bounce rate. So once again thanks for this post.

    • Hi Swaniman,

      Yes theme and hosting have great value if you want to succeed with your blog. I must recommend don’t go with free themes and cheap hostings.

      Better to go with good quality services and you’ll surely get best results. Good luck!

  3. Hi Ankit
    A good tutorial for all the new bloggers starting their journey using WordPress but it is not possible to reduce your website’s bounce rate below 40%. Though it seems to me that using applying all these can do some wonders for all the bloggers. Keep in touch 🙂 and thanks for posting this wonderful article.

    • Hi Rakesh,

      Yes, it’s very true. Reducing bounce rate to 40% is damn tough and if we have 40-50% bounce rate then it’s super cool I guess 😀

      Thanks for sharing your views. Keep visiting.

  4. Hey man,

    Thanks for sharing this. I think the biggest problem is the loading speed. I could accept anything below 3 seconds. More than that, I would just give up on that page.

    A good hosting is important. I have 27 plugins and my loading speed is around 1.14sec without MaxCDN. With MaxCDN is around 700 ms.

    Moral of the story? Focus in speed. That’s important. Not the most important though but it is certainly good for the first great impression.

  5. Hi Bro,

    Bounce rate is just for our reference but as you have said working for this to reduce seems modifying our website like a pro. I love your tips you have shared.

  6. Hello, Ankit
    You have written a great in details article, but I want ask you a question which is regarding link building, I want to build quick links from high authority site, can you please tell me the way.

    I am waiting for your reply.

  7. Wow! great post Ankit! Loved these top 20 tips. More specifically as you said treating external links with target=”_blank”.

    But high bounce rate isn’t always a bad thing. It mainly depends on what industry you are in. As an example of if you are looking your local restaurant phone number, you visit their site collect the info & leave. Think about Wikipedia, you search on Google “durga puja” visit the Wikipedia site, collect info & leave. These bounces doesn’t mean that the website wasn’t useful, it just means that the visitors could find all that they needed on one page.

  8. Hi Ankit,

    Bounce rate is a great stuff to think upon.

    Many bloggers face problem of high bounce. They need to know that they can lower it down by showing their recent posts, related posts widget. Inter linking in their blog posts and many more.

    Thanks for sharing.

    Have a great week ahead.:)


  9. Really great tips, thanks for sharing it almost forced me to start making changes on my blog not only to improve bounce rate but to make it more user friendly. thank you

  10. Hey Ankit,

    Bounce Rate is one of the main factors a blogger must think upon. Reducing Bounce Rate may sound hard but its no more hard if one follows the steps you mentioned in your article above.

    Nonetheless, Great post Ankit. I know you are a little less regular these days but you always come up with something new, something valuable and something what I like about your blog.

    Have a great sunday Ankit!


    – Rohit

  11. Hi Ankit,

    Great article for discussion!
    Bounce rate is one of the problems complained of by many bloggers, including me. I like the way you present these remedies, It’s great and useful for other bloggers. 🙂

    Indeed, pop-up ads will cause a bounce rate will rise sharply. Since many people don’t like something like that. For me, if I find a blog with pop up ads, I will close it and look for other blogs. It’s too bad.

    Thanks for sharing this with us, Ankit.
    Keep up the hard work and have a nice day for you.


  12. Amazing post Ankit.

    There’s so much good content here!

    I’ve written a few small tips in my recent post on the link between SEO and Bounce Rate.

    Although bounce rate isn’t a direct ranking factor, it does give a good indication of how the site is performing in general.

    Thanks again for the post – I’ll definitely be sharing these tips with a few sites I know are having problems with this at the moment.

  13. Hi Ankit,

    Such a beautiful content. You have shared some excellent ways to reduce the bounce rate. I will definitely try these methods to reduce my bounce rate. currently, I have an average no. Hope, I can improve more better soon.

    Reducing bounce rate can help us to boost the traffic and revenue too. Thanks for sharing this wonderful tips.

    Have a nice day!

  14. Hey Ankit ,

    Wow such a great post , like every time i love read your posts am totally inspired by you and apply lot of your tricks and suggestion’s to my blog and whenever am come to your blog , it gives me a unique experience of reading i don’t know about bounce rate like a but after reading your post am able to make such a great post’s in the SEO category of my blog soon going to interview you

    Your Bro Vishal Maihdwan

  15. Thanks Ankit for sharing this article… this looks interesting and i’m going to try the point you mentioned because my site is having HIGH bounce rate and m loosing lost of reader’s and also $$$… Keep sharing such informative content… cheers.

  16. Hi Ankit, After a long time I had gone through your articles. The way of writing style, presentation is really inspirational for me.

    Well, I was not is touch with blogging since about a year.. but yes I will start soon with all the points, posts you published in this era.

    selection of theme internal linking external linking and all guidelines really make a sense to me.

    • Hi Umesh,

      Glad to hear from you again. 🙂

      Hope to see you back in blogging very soon. Good luck and thanks for your comment.

      Yes, theme selection and adding relevant links into the content helps a lot to decrease the bounce rate. Glad you liked the post.

  17. Blog bounce rate is the toughest problem to solve..

    Bloggers must work to get engaged every visitor for a long while by creating quality content and intrenal linking of posts ..

    Low bounce rate is the real key of success..

  18. Hi Kumar, I think a 40-50 % bounce rate is acceptably a good bounce rate for a site. Have below 40 % and that’s excellent! and even the 60-70 % interval is, although not good, it’s not “the end of the World”, but above 75 %, above 80 % is terrible.Anything above 80-85 % leaves a terribly negative footprint and is a bad signal in the SERPs.

  19. Hi Ankit

    It’s really a fact, Nowadays many bloggers are getting high bounce rates on their blog which is really a head ache for them.
    Due to high bounce rate, they aren’t able to generate sales. I am also one of them.

    Since last 4 months, I have been noticing that my blog is getting high bounce rate and my visitors are leaving my site so frequently.
    They aren’t engaged with my content.

    So to solve this issue, I was doing research on it and searching for some best ways which I can implement to reduce bounce of my blog.
    While doing research, I have learn’t below points which can help to reduce bounce rate of the blog.

    1. Fresh & Helpful Content

    During the research, I was noticing few blog content and I found a big difference in them.
    I have seen two blogs and one of them writing content just to sell their product and to drive traffic. The writer of that blog just writing articles based on keywords and their articles aren’t enough informative.

    On that blog, I only seen content which aren’t helpful to me.
    On the other side, the second blog is filled with awesome content.

    Articles on the second blog is completely eye catchy and even after reading their titles, I wasn’t able to resist myself from reading those articles. I read almost 4-5 articles there and they all are hub of helpful information.

    Difference which I noticed in between these two blogs is, 1st blog is only writing for sales and traffic But 2nd blog is writing just to help their readers.

    2nd blog was focusing on creating high quality content which can solve issue, which can create results.

    The writer of 2nd blog was giving brilliant solutions and writing in-depth articles.
    He was focusing on readership and building relationship with their readers.

    This was the big difference in these 2 blogs. & I learnt that content should be of such kind which can create results and solve issues. 😀

    2. Updating Old Articles

    2nd thing which I learnt is, Updating old articles.
    I have learnt If we will not update old articles with fresh information then there would be high chances, the reader will surely leave our blog because they might not be getting what they really want.

    So updating articles with fresh information would be a technique to hold them and engage them on our blog. Right? 😀

    3. Content Readability

    I myself never read those articles which have so long and thick paragraphs. I have seen some websites which writes so long and thick paragraphs which scare readers to read them.
    I also scare when I see such long paragraphs and I don’t read them.
    I always love to read short and clean paragraphs.

    So we should must improve our content readability so that readers can find it interesting and helpful. 😀

    There are also some other points like improving blog design etc etc But I can’t mention all of them in a single comment. 😀

    Your article is really helpful to me and I learned so many points from you.
    Thanks Ankit for sharing such a great piece of content with us.
    Happy Blogging 😉

  20. This is quite helpful, when it comes to rank higher in Alexa and also when it get counts as the user friendly website or blog. Right now my bounce rate is 55% and it is the right time to work on it. Thanks for your tips.

  21. Hey Ankit,
    Excellent stuff again!!
    Great useful post for me as well as who are not aware of website bounce rate. I was searching to get to know about website bounce rate. I found your article very useful as you well-defined bounce rate and also let us know the statistics of bounce rate. I read all these steps and understand now. I really want to give you warm thanks.

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